Unleash The Lion Kit

The promotional video for the away kit depicts Chelsea stars 'emerging from the shadows like a lion’s pride' as part of the Unleash The Lion campaign.

In addition to the laurel wreath on the collar and cuffs, the shirt includes thin piping on the flanks and shoulders and textured ribbing/flocking, with the design described as an homage to Chelsea's mid-1990s yellow kits and with the crest largely unchanged.

The launch is framed as a continuation of Chelsea's broader marketing push after the home kit release, linking to the 'Can't Tame Us' slogan and the 'Train Like Lions' training wear campaign.

Supporter reaction was notable after leaks of images earlier in the year, with the official rollout of the dark black-and-gold kit confirming the look that fans discussed.