Bank of America Lowers Thor Industries Price Target Amid Cautious Market Outlook

Bank of America’s $86 target represented a projected 26.82% upside from Thor Industries’ share price at the time of its report, despite the brokerage retaining a Buy rating.
Thor Industries shares opened at $67.81, near the company’s 52-week low of $67.31 and well below its 52-week high of $122.83; the stock’s 50-day and 200-day moving averages were $76.25 and $77.56, respectively.
The company had a debt-to-equity ratio of 0.20, a current ratio of 1.71 and a quick ratio of 0.80, with a reported market capitalization of about $3.53 billion.
Analyst views were not uniformly negative: Loop Capital raised its price target from $90 to $96 and assigned a Buy rating, while BMO Capital Markets cut its target from $110 to $95 but maintained an Outperform rating.
Institutional investors reported substantial positions in Thor Industries. ACR Alpine Capital Research increased its stake by 18.6% to 4,903,124 shares, while BlackRock established a position valued at approximately $363.3 million.
Bank of America cut its price target for Thor Industries to $86 from $96, citing a weaker recreational-vehicle market and economic headwinds, though the firm kept a Buy rating. Bank of America sees potential for 26.82% upside from the stock's current level, even as other major brokerages have slashed their targets in recent weeks.
Thor shares opened at $67.81, near their 52-week low of $67.31 and far below the $122.83 high reached earlier in the year. The company is set to report fourth-quarter 2026 results on September 22 before market open, with analysts expecting earnings of about 89 cents per share and revenue of $2.17 billion.
Bank of America's move is part of a broader analyst retreat on Thor Industries. DA Davidson trimmed its target to $80, as did Truist Financial, while Citigroup cut even deeper to $76. Wall Street Zen downgraded the stock outright from Hold to Sell, signaling deeper concern about near-term prospects.
Not all analysts are bearish. Loop Capital bucked the trend by raising its price target from $90 to $96 and keeping a Buy rating. BMO Capital Markets also cut only modestly, from $110 to $95, while holding an Outperform view. Thor's overall analyst consensus sits at Hold, with an average target near $89–$90.
Thor Industries' financial position is solid—the company carries a debt-to-equity ratio of just 0.20 and a current ratio of 1.71, showing strong short-term liquidity. The market cap stands at about $3.53 billion. Yet the stock trades near its 52-week lows, reflecting investor anxiety over demand for recreational vehicles amid slowing consumer spending.
Institutional confidence remains mixed. ACR Alpine Capital Research increased its stake by 18.6% to 4.9 million shares, signaling conviction. BlackRock established a major position worth approximately $363.3 million, but the broader selloff suggests big money is hedging bets on a market recovery.
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