Pink Baja Blast Debut
Olivia Rodrigo and Taco Bell Launch Limited-Edition Pink Baja Blast Drink Nationwide
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Olivia Rodrigo's You Seem Pretty Pink for a Baja Blast will have its first sip on August 29 at the Live Más Café in Irvine, timed with the Daisy Chain Fields festival, where Taco Bell is turning the venue into an 'ultimate destination' for fans with immersive Pretty Pink experiences and limited-edition merchandise—a first-of-its-kind activation for the beverage.
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An exclusive Baja Blast Freeze version will be available only at Live Más Café locations, priced at $3.89, with participating outlets in Southern California, Dallas, Houston, and Las Vegas.
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The drink will be served in a custom Olivia Rodrigo cup featuring the singer’s photo and the beverage name in Taco Bell’s iconic font, reflecting the collaboration’s aesthetic in packaging.
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To celebrate the nationwide rollout, Taco Bell rewards members can enter the Pretty Pink Tuesday Drop sweepstakes on September 29 to win a limited-edition Pretty Pink Picnic Kit, including a You Seem Pretty Pink for a Baja Blast blanket and basket.
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General drink pricing is reported to align with Baja Blast norms (roughly $2.99 for a small to $3.39 for a large), with the Live Más Café Freeze priced separately at $3.89.
Olivia Rodrigo is getting her own pink Baja Blast at Taco Bell. The limited-edition drink, called You Seem Pretty Pink for a Baja Blast, launches August 29 at a Live Más Café in Irvine during the Daisy Chain Fields festival. A nationwide rollout begins September 24, followed by Canada on October 1, according to Consequence.
The pink tropical lime twist on Mountain Dew Baja Blast ties to Rodrigo's new album and comes in custom cups featuring her photo. An exclusive frozen Baja Blast Freeze version will only be available at Live Más Café locations in Southern California, Dallas, Houston, and Las Vegas for $3.89, Broadway World reports.
First-Day Activation at Daisy Chain Fields Festival
The debut happens August 29 at Live Más Café in Irvine during Daisy Chain Fields, where Taco Bell is creating an immersive Pretty Pink experience. Fans will get limited-edition merchandise and a chance to be first to taste the drink. Complimentary stickers are available while supplies last at select markets.
Custom Cups and Exclusive Frozen Flavor
You Seem Pretty Pink for a Baja Blast comes in custom Olivia Rodrigo cups showing her photo and the drink name in Taco Bell's signature font. The exclusive Baja Blast Freeze—available only at Live Más Café—costs $3.89. Standard drink pricing follows typical Baja Blast tiers: roughly $2.99 for small and $3.39 for large, Fresno Bee reports.
Pretty Pink Tuesday Drop Sweepstakes and Rewards
To celebrate the nationwide rollout, Taco Bell is running the Pretty Pink Tuesday Drop sweepstakes on September 29 for rewards members. Winners get a limited-edition Pretty Pink Picnic Kit that includes a You Seem Pretty Pink for a Baja Blast blanket and basket. Bellingham Herald says the collaboration blends Rodrigo's aesthetic with the brand's drive-thru appeal.
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