Global All-Inclusive Expansion
Marriott Expands All-Inclusive Portfolio with New Resorts in Jamaica, Tanzania via Catalonia Partnership
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Key Points
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Montego Bay: The Marriott Hotels All-Inclusive Resort will be a 522-room beachfront property near Sangster International Airport, featuring 13 dining venues, three pools, a spa, fitness center, tennis and pickleball, a lazy river, and about 12,917 square feet of meeting space, with a planned opening in 2028 after converting the former Catalonia Montego Bay.
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Zanzibar, Tanzania: Marriott will launch a new-build Autograph Collection All-Inclusive Resort with 271 guestrooms, emphasizing a wellness-focused guest experience and distinctive design, scheduled to open in 2027.
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The July agreements formalized in Barcelona will advance Marriott's all-inclusive push with Catalonia Hotels & Resorts in Jamaica and Tanzania, marking a strategic expansion in coveted markets.
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Insider activity around Marriott shows notable involvement, with insiders selling about $2.8 million worth of Marriott shares over the past three months, underscoring investor attention as the company expands its all-inclusive portfolio.
Marriott International is bringing two new all-inclusive resorts to Jamaica and Tanzania through a partnership with Catalonia Hotels & Resorts, the companies announced after signing agreements in Barcelona. The deals mark a significant push by Marriott into high-demand leisure markets with properties under two of its flagship brands.
The first resort will convert the former Catalonia Montego Bay into a 522-room Marriott Hotels All-Inclusive Resort, set to open in 2028. The second will be a brand-new 271-room Autograph Collection All-Inclusive Resort in Zanzibar, Tanzania, scheduled to open in 2027, according to Travel and Tour World.
Jamaica's 522-Room Beachfront Flagship Takes Shape
The Montego Bay property sits near Sangster International Airport on a prime beachfront stretch. When it opens in 2028, it will offer 13 dining venues, three pools, a spa, a fitness center, tennis and pickleball courts, and a lazy river. It will also include roughly 12,917 square feet of meeting space, making it a draw for both leisure and group travel, according to Carib Journal.
The resort is a conversion of the existing Catalonia Montego Bay. Marriott will rebrand it under its main Marriott Hotels flag as an all-inclusive property. Jamaica already draws millions of visitors each year, and Montego Bay is the island's top tourist hub. The scale of this project signals Marriott sees big demand there.
Zanzibar Resort Bets on Wellness and Distinctive Design
The Zanzibar project is a new build, not a conversion. It will have 271 guestrooms and sit within Tanzania's Zanzibar archipelago, one of Africa's fastest-growing luxury travel destinations. The resort will open under the Autograph Collection brand, which Marriott positions as a line of independent-minded, design-forward hotels.
Marriott says the Zanzibar property will put a strong emphasis on wellness and unique guest experiences. The resort is expected to open in 2027. Its design is meant to reflect the local culture and environment of the island, fitting the Autograph Collection's ethos of hotels that are "exactly like nothing else," Pax News reported.
Marriott's All-Inclusive Strategy Picks Up Speed
These two deals are part of a broader Marriott effort to grow its all-inclusive portfolio around the world. The company has been partnering with experienced resort owners to enter markets where all-inclusive travel is booming. Catalonia Hotels & Resorts brings deep experience running all-inclusive properties in the Caribbean and beyond, according to Travel and Tour World.
The agreements were signed in Barcelona, formalizing the July deals between the two companies. Marriott sees both Jamaica and Tanzania as "coveted markets" where its brands can add value. The all-inclusive model is growing fast across the industry, driven by travelers who want a simple, upfront pricing structure and curated on-site experiences, Pax News reported.
Investor Eyes on Marriott as Expansion Accelerates
As Marriott grows its all-inclusive footprint, investors are watching closely. Company insiders sold about $2.8 million worth of Marriott shares over the past three months, according to Travel and Tour World. Insider stock sales are not always a negative signal, but they do show that those close to the company are paying attention to its valuation as the expansion push continues.
Marriott has not publicly disclosed the total investment value of either resort project. But the scale of both developments — a 522-room conversion in Jamaica and a 271-room new build in Tanzania — suggests a substantial long-term commitment to the all-inclusive segment in two of the world's most sought-after travel regions.
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