Michael Saylor Clarifies Strategy's Bitcoin Sale Policy Amidst Social Media Criticism

Michael Saylor, executive chairman of Strategy (formerly MicroStrategy), clarified that his long-running “never sell your Bitcoin” message was aimed at individual investors, not the company’s corporate treasury. He said Strategy has always reserved the right to sell Bitcoin if doing so is necessary to maintain financial stability for a large public company, responding to social media criticism after the firm sold 32 BTC at an average price of about $77,135. The sale, though tiny relative to its holdings, reignited debate because Strategy is widely viewed as a buy-and-hold Bitcoin proxy, and Saylor argued that it would be irresponsible to ignore business obligations based on a personal investing mantra. Strategy also sought to counter concerns by buying an additional 1,550 BTC shortly before/around the controversy, bringing total holdings to 845,256. Analysts have warned that additional Bitcoin sales could become more likely if Strategy’s preferred-share dividend obligations rise, creating cash-flow pressure. Overall, Saylor’s remarks frame the company’s actions as consistent with prior filings and earnings disclosures while distinguishing personal guidance from corporate financial responsibilities.
Speaking at the BTC Prague conference, Saylor directly drew the line between personal advice and corporate policy, saying: “When I said never sell your Bitcoin, I was talking to individual investors. We have never said our company would never sell Bitcoin.” He also pushed back on social-media mockery, arguing: “We can’t mismanage a company because trolls on Twitter say, ‘Haha, you said you’d never sell Bitcoin.’”
Strategy’s attempt to blunt the fallout included a specific dated purchase: it bought an additional 1,550 BTC on June 8 for $101 million, bringing total holdings to 845,256 BTC.
The controversy intensified because the 32-BTC sale was disclosed as action taken “to meet financial obligations.” Even though it was just 0.004% of holdings, the move “sent shock waves” because Strategy is widely regarded as a long-term Bitcoin holder.
Saylor’s clarification gained visibility through a video shared on X by Alex Bragin (JAN3 CTO), in which he is shown “clearly distinguishing between company policies and personal investment advice.”
Fortune’s analysis cited in reporting frames the risk as structural: Strategy/MicroStrategy has used preferred stock as a financing tool to acquire Bitcoin, and if preferred-stock dividend obligations rise, the company could be forced to liquidate part of its holdings to meet payments.
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