Leicester City For Sale
King Power Puts Premier League Winner Leicester City Up for Sale for Over £200 Million
Key Points
Citigroup's eight-page sale brochure is titled 'Project Line-up' (also reported as 'Project Lineup') and markets Leicester City as part of a deal framed as a 'debt auction' with physical assets valued at over £200 million and no fixed price set for the football squad.
The Seagrave training facility, opened in 2020, is highlighted as a £121 million asset in the sale package.
The sale notes that King Power bought Leicester City for around £35 million in 2010, underscoring the shift in the club's valuation over the past decade.
The prospectus includes a forecast that turnover will top £97 million in the 2026 financial year, a figure used to pitch the club's upside to potential investors.
Leicester City's Thai owners King Power are putting the club up for sale for more than £200 million, ending a 16-year ownership era that included the famous 2016 Premier League title. GB News reports that US bank Citigroup has circulated an eight-page sales brochure to potential buyers, titled 'Project Lineup', covering the men's team, women's team, King Power Stadium, and Belgian club OH Leuven.
The sale comes after a dramatic fall from grace. The Score notes that Leicester have suffered back-to-back relegations, dropping from the Premier League to the Championship and now to League One. The club also received a six-point deduction last season for breaching spending rules, and financial records show losses of more than £180 million and bank debt of £103.6 million.
What Citigroup's 'Project Lineup' Brochure Promises Buyers
The eight-page brochure frames the deal as a rare chance to buy a club with proven history. It highlights the 2016 Premier League title and a strong record of winning promotions. King Power bought Leicester for around £35 million in 2010, according to Head Topics, making the £200 million-plus asking price a striking jump in value.
The brochure also includes a financial forecast. It projects that turnover will top £97 million in the 2026 financial year, a figure designed to show investors the club's upside. No fixed price has been set for the football squad itself. GB News describes the deal structure as a 'debt auction', with physical assets valued at over £200 million.
Seagrave, the Stadium, and £200m in Hard Assets
The sale package leads with bricks and mortar. The Seagrave training facility, opened in 2020, is listed as a £121 million asset. The 32,000-seat King Power Stadium is also included, along with the women's team and OH Leuven, the Belgian club Leicester's owners also control.
101 Great Goals notes the brochure markets these physical assets at over £200 million without naming a final price for the squad. That structure lets Citigroup pitch a floor value to buyers while leaving room to negotiate on the playing side of the business.
Back-to-Back Relegations and a Mountain of Debt
The brochure glosses over Leicester's recent troubles. The club fell from the Premier League in 2023, then dropped again to League One in 2024. Head Topics reports the owners also faced a six-point penalty last season for breaking profitability and sustainability rules, which govern how much clubs can spend relative to their income.
The financial damage runs deep. Losses exceeded £180 million and bank loans stood at £103.6 million. Chairman Aiyawatt 'Top' Srivaddhanaprabha has publicly acknowledged responsibility for the club's decline and signaled that structural changes are needed. The sale is the most visible sign yet that King Power is ready to hand over control.
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