Poppy's New Video
Poppy Debuts Official Music Video for 'Dying to Forget,' Featuring Guest Stars
Key Points
The video was directed by Orie McGinness, who previously collaborated with Poppy on Empty Hands-era visuals including videos for “Guardian,” “Bruised Sky,” and “Time Will Tell.”
Pitchfork’s assessment of Empty Hands is quoted as: “The versatile metalcore singer amplifies all her strengths on her seventh album—it’s heavier, savvier, and quirkier than ever.”
Beyond the corridor-and-crowd imagery, one report says the clip cuts to Poppy sitting inside a “giant cracked egg.”
Consequence describes the song’s delivery and tension: Poppy is “in full scream mode on the verses,” while the track includes a “melodic chorus” that gives listeners “a brief breath” amid the intensity; the video is set in a dark warehouse with Hale and Harrison appearing among moshers.
“Time Will Tell,” also from Empty Hands (released in January 2025 as a follow-up to Negative Spaces), is reported to currently sit in the “top 25 on the Billboard Mainstream Rock Airplay chart.”
Poppy has dropped the official music video for "Dying to Forget," a bruising metalcore track from her seventh album, Empty Hands. The clip premiered on YouTube on June 17, 2026, and features a dark warehouse setting, mosh-heavy crowd scenes, and Poppy in what Consequence calls "full scream mode" on the verses. ABC Audio reports the song currently sits in the top 25 on the Billboard Mainstream Rock Airplay chart.
The video also delivers a surrealist curveball: a shot of Poppy sitting inside a giant cracked egg, nodding to the performance art roots of her earlier career while firmly planting her in heavy music territory.
Knocked Loose and House of Protection Crash the Video
"Dying to Forget" is not a solo effort. Isaac Hale of Knocked Loose and Stephen Harrison of House of Protection co-wrote the track. Both appear in the video's warehouse mosh scenes, according to Chaos Zine. Their presence is a direct link to the hardcore and metalcore scenes Poppy has worked to build credibility within.
The song's structure plays on contrast. Consequence notes the track pairs Poppy's harsh verse delivery with a "melodic chorus" that gives listeners "a brief breath" before pulling them back into the industrial intensity. It's the fifth official single from the 13-track LP.
Director Orie McGinness Builds the Empty Hands Visual World
The video was directed by Orie McGinness, who has become the go-to visual director for the Empty Hands era. Broadway World reports he also helmed the videos for "Guardian," "Bruised Sky," and "Time Will Tell," all from the same album. His industrial, claustrophobic style runs through the entire campaign.
The warehouse aesthetic in "Dying to Forget" is a sharp shift from the polished, android-like visuals of Poppy's early pop career. The cracked egg image bridges that gap — a visual callback to her surrealist roots while signaling a full break into heavy music.
Pitchfork Praises Empty Hands as Poppy's Sharpest Album Yet
Critical reception for Empty Hands has been strong. Pitchfork called it a definitive step forward, writing: "The versatile metalcore singer amplifies all her strengths on her seventh album — it's heavier, savvier, and quirkier than ever." The album debuted at number 137 on the Billboard 200, her second-highest entry on that chart.
The album was produced by Jordan Fish, formerly of Bring Me the Horizon. Nu-Metal Agenda described "Dying to Forget" as among her "ferocious" best. Meanwhile, "Time Will Tell" has stayed alive at rock radio, hitting the top 25 on the Billboard Mainstream Rock Airplay chart roughly 18 months into the album cycle.
North American Tour Kicks Off July 7 With Evanescence Run Ahead
The video drops just weeks before Poppy's North American headlining tour begins. The run starts July 7 at Echostage in Washington, D.C. Support comes from Thousand Below and Landmvrks. The tour spans roughly 27 to 29 dates, hitting venues like the Hollywood Palladium and New York's Rooftop at Pier 17.
Later in 2026, Poppy is set to join Evanescence for a UK and Europe leg. Sharing a stage with Amy Lee — who also appeared on Poppy's earlier single "End of You" — signals a shift into what some are calling legacy metal status, a far cry from her bubblegum pop origins.
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