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Marvel and Disney Unveil Major San Diego Comic-Con 2026 Lineup with Hall H Exclusives
Key Points
Marvel is opening two new booths on the SDCC floor (#2329 and #2519) and will feature panels Marvel Comics: Next Big Thing and Marvel Fanfare, plus Marvel Comics to Screen: X-Men ’97; Insomniac leaders Marcus Smith, Mike Daly, Walt Williams and Jess Reiner-Reed will present, with Liam McIntyre (Wolverine) and Krizia Bajos (Jean Grey) and Marvel Games’ Eric Monacelli for a behind‑the‑scenes look at Marvel’s Wolverine on PS5 and MARVEL Tōkon: Fighting Souls — Behind the Battle (12–12:45 p.m. PT).
Marvel Studios’ Hall H presentation on Saturday will include surprise guests providing an exclusive MCU preview.
Percy Jackson activation opens with Poseidon’s trident and splits fans into three paths representing Percy, Annabeth, or Thalia, tying into Season 3 The Titan’s Curse; the Percy Jackson panel kicks off Hall H on Thursday from 10 to 11 a.m.
FX’s American Horror Story stunt, AHS: 13 Flavors (also referenced as 13 Streets of 13 Dreadful Flavors in some coverage), features four branded ice cream trucks serving 12 flavors, with a secret Saturday night location for the 13th Scoop experience.
Hulu Animayhem brings a Gaslamp District experience with Futurama and King of the Hill themes, Planet Express return, Bobby Hill’s Robata Chane, and exclusive merch drops at Booth #4229 on the exhibit floor.
Marvel and Disney are bringing one of their biggest San Diego Comic-Con lineups in years to the event running July 23–26, 2026. Marvel will open two new booths on the exhibit floor and stage a major Hall H presentation on Saturday with surprise guests offering an exclusive MCU preview, according to Marvel.com.
Disney Entertainment Television is running eight panels and a string of immersive activations across the convention, led by a Gaslamp District takeover and a massive Percy Jackson experience that kicks off Hall H on Thursday morning, Broadway World reported.
Marvel's Hall H Saturday Slot Promises MCU Surprises
Marvel will operate two new booths on the SDCC floor — #2329 and #2519 — and run panels including Marvel Comics: Next Big Thing, Marvel Fanfare, and Marvel Comics to Screen: X-Men '97, according to Marvel.com. A dedicated X-Men '97 Season 2 session is also on the schedule, alongside a panel on Avengers: Armageddon and the Midnight Universe.
The gaming world gets its own spotlight too. Insomniac leaders Marcus Smith, Mike Daly, Walt Williams, and Jess Reiner-Reed will take the stage. They'll be joined by Liam McIntyre, who plays Wolverine, and Krizia Bajos, who plays Jean Grey, for a behind-the-scenes look at Marvel's Wolverine on PS5, SDCC Blog reported. The session runs from 12 to 12:45 p.m. PT and also covers MARVEL Tōkon: Fighting Souls.
Percy Jackson Opens Hall H With a Titan-Sized Fan Experience
Percy Jackson and the Olympians will open Hall H on Thursday from 10 to 11 a.m. The activation starts with Poseidon's trident and then splits fans into three paths. Each path represents a different character — Percy, Annabeth, or Thalia — tying directly into Season 3, The Titan's Curse, according to Broadway World.
Disney Entertainment Television described it as a "titan-sized" activation. It is one of the largest single experiences Disney is bringing to SDCC 2026. The panel and the floor activation are designed to work together, giving fans both a live preview and a hands-on adventure, Daps Magic reported.
AHS Ice Cream Trucks and Hulu's Gaslamp Takeover Dominate Off-Floor Events
FX is running one of the more creative stunts at SDCC 2026. Its American Horror Story activation, called AHS: 13 Flavors, puts four branded ice cream trucks on the streets serving 12 flavors of ice cream. A secret 13th Scoop experience is planned for Saturday night at a location to be revealed, according to Broadway World.
Hulu's Animayhem is taking over the Gaslamp District with Futurama and King of the Hill themes. Fans can visit a Planet Express pop-up and Bobby Hill's Robata Chane food experience. Exclusive merchandise drops will happen at Booth #4229 on the exhibit floor, Daps Magic reported.
Eight Disney Panels Round Out a Packed Four-Day Schedule
Disney Entertainment Television is running eight total panels across the four days. Programming includes Adventure Time: Side Quests and King of the Hill sessions, with events spread across the Indigo Ballroom and Ballroom 20, according to Daps Magic. Sony Interactive Entertainment is also running SDCC panels tied to gaming, Gematsu noted.
The combined Marvel and Disney slate makes SDCC 2026 one of the most packed in recent memory. It mixes comics, TV, video games, and real-world experiences all in one four-day stretch. Fans can expect Hall H to be in high demand from Thursday's opening Percy Jackson session through Saturday's surprise-filled Marvel Studios block.
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