Strive Increases Bitcoin Holdings to 19,900 Coins, Continues Equity-Funded Treasury Strategy

Strive's bitcoin accumulation shows a multi-year path: after purchasing 1,567 BTC in late 2025 at an average $103,315 per BTC and 123 BTC in January 2026 at $91,561, an all-stock acquisition would bring about 5,048 BTC, placing the combined total at roughly 12,800 BTC in the pipeline.
Granular balance-sheet changes reveal precise share-count movements: Class A shares rose 480,351 (72,945,813 to 73,426,164) and Class B rose 23,329 (9,780,018 to 9,803,347), for a total increase of 503,680 shares; STRC fair value dipped by $202k while its count held steady, and SATA outstanding remained at 7,829,502.
The filing notes an at-the-market equity program contributing to funding the Bitcoin buys, signaling continued use of equity-based financing alongside its crypto program.
Valuation context from GuruFocus shows Strive with a P/S ratio of 15.86 and notes that GF Value data is unavailable; GF Score evaluates Financial Strength, Profitability, Growth, Valuation, and Momentum on a 0–100 scale.
Analyst sentiment highlights: ASST is noted as Buy with a $32 target on TipRanks, while Spark rates it Neutral, reflecting mixed but generally positive near-term expectations.
Strive Inc. (Nasdaq: ASST) bought 18 bitcoin between July 6 and July 10, spending roughly $1.15 to $1.2 million at an average price of $64,028 per coin, according to Bitcoin Magazine. The purchase pushes the Dallas-based firm's total treasury to 19,900 BTC, now worth about $1.27 billion.
Strive also holds $154.1 million in cash and cash equivalents, per Head Topics. The company continues to fund its bitcoin buying through an at-the-market equity program, issuing new shares to raise capital for crypto purchases.
Strive has been stacking bitcoin steadily since its founders launched the strategy in 2022. The firm bought 1,567 BTC in late 2025 at an average of $103,315 per coin, then added 123 BTC in January 2026 at $91,561, according to Eritv News. A planned all-stock acquisition would bring in roughly 5,048 more BTC, putting the combined pipeline total near 12,800 BTC before this latest purchase.
The newest 18-coin buy is small by comparison, but it signals the strategy is ongoing. GuruFocus notes Strive frames itself as a public asset-management firm with a bitcoin treasury focus — a rare positioning among publicly traded companies.
To pay for bitcoin, Strive issues new shares through its at-the-market program. Class A shares rose by 480,351, going from 72,945,813 to 73,426,164. Class B shares added 23,329, moving from 9,780,018 to 9,803,347. That is a total increase of 503,680 shares, per Eritv News.
Preferred stock positions stayed nearly flat. The STRC preferred stock's fair value dipped by $202,000 while its share count held steady. SATA preferred shares remained at 7,829,502. The stable preferred positions suggest Strive is leaning on common equity, not preferred stock, to fund new purchases.
Investor opinion on Strive stock is mixed. TipRanks rates ASST a Buy with a $32 price target. But Spark rates it Neutral, reflecting caution about the company's high valuation, per Head Topics. GuruFocus puts Strive's price-to-sales ratio at 15.86 and notes that its GF Value — a fair-value estimate — is currently unavailable.
Insider activity adds a note of confidence. Four insider buys have been recorded over the last 12 months, according to Head Topics. That kind of internal buying often signals that people closest to the company believe the stock is undervalued.
At current prices, Strive's 19,900 BTC is worth about $1,269,767,061, according to Moomoo. That figure will move with bitcoin's price, which adds volatility to Strive's balance sheet. The company bought its latest coins at $64,028 each — well below the $103,315 average it paid in late 2025.
The lower purchase price on recent buys could mean the strategy is paying off. Buying at lower levels builds the treasury at a better cost basis. Whether the stock price reflects that math depends on how investors weigh the risks of a bitcoin-heavy balance sheet.
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