Apple TV Price Hike
Apple TV Plus raises its monthly subscription price to $14.99 amid growing industry costs
Anonymous
Key Points
1
Apple TV+ now claims a catalog of more than 300 original TV shows and movies, reflecting substantial growth beyond its early lineup.
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The most recent price move follows a prior hike last August 2025, when Apple raised the monthly price by about 30% from $9.99 to $12.99.
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Apple TV+ continues to feature Oscar-winning titles such as CODA and the Formula One film F1; the latter is highlighted as the highest-grossing sports movie of all time globally.
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The price move is occurring within a broader industry trend, with peers like NBCUniversal’s Peacock and ESPN also planning or executing price increases on streaming services.
Apple TV+ is raising its monthly price to $14.99, effective August 28, marking the fourth price hike since 2021. The Verge reports the annual subscription will climb to $119. Existing subscribers will receive one month's notice before the increase takes effect.
The Apple One Individual plan is also increasing to $21.95 per month, while the Family and Premier plans stay the same price. This continues a broader trend across the streaming industry as services raise costs to offset production expenses and boost revenue.
A Year of Rapid Increases for Apple TV+
Apple just raised prices again—but this isn't the first hike in 2025. The Daily Guardian notes that Apple increased the price from $9.99 to $12.99 last August, a roughly 30% jump in just one year. Now that price is jumping another $2 to $14.99.
Since 2021, Apple has hiked prices four times. Each increase reflects Apple's strategy to grow revenue from its streaming service while building out content. The company is betting that subscribers will stick around for quality originals rather than jump to competitors.
Apple's Growing Original Catalog Justifies the Cost
Apple TV+ now boasts more than 300 original TV shows and movies in its catalog. That's a substantial jump from the early days when the service had just a handful of titles at launch.
The streamer features Oscar-winning shows like CODA and the Formula One film F1, TheWrap reports. F1 became the highest-grossing sports movie of all time globally, signaling that Apple's investment in premium content is paying off with both critical and commercial success.
Industry-Wide Price Hikes Signal Streaming Economics Shift
Apple is not alone. The Daily Guardian notes that competitors like NBCUniversal's Peacock and ESPN are also planning or executing price increases. This industry trend reflects the rising cost of producing quality content and licensing deals.
Streaming services face a difficult math: they need more money to fund hits, but raising prices risks losing price-sensitive customers. Apple's strategy relies on its ecosystem—many users subscribe to both TV+ and other Apple services bundled together, making them less likely to cancel.
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