Ali G Returns
Sacha Baron Cohen revives his iconic character Ali G in secret new film trailer
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Key Points
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Morgana Robinson plays Ali G's longtime girlfriend Julie in the film.
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The teaser references Ed Sheeran as part of the era that has unfolded during Ali G's absence.
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The trailer signals that Ali G will target TikTok and influencer culture as part of his documentary framework.
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An official poster for Ali G: Who Iz I? was released and teased via the character's Instagram account, including visuals of a distinctive puffa jacket.
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Cohen has begun promoting the film through public appearances in character, including a surprise Wimbledon appearance in 2026.
Sacha Baron Cohen has dusted off Ali G for the first time in 20 years. The new film, titled Ali G: Who Iz I?, debuts October 23 and marks Cohen's feature directorial debut Daily Star. The teaser shows Ali G learning his girlfriend Julie is eight months pregnant, which sends him to America to chase his old fame Comedy.co.uk.
The movie is a docu-comedy shot with real non-actors, filmed in secret across the UK and US Evening Standard. It continues the satirical, boundary-pushing style that defined Ali G and Cohen's other characters like Borat and Bruno. The trailer hints that Ali G will skewer TikTok and influencer culture as part of his documentary framework.
Ali G Discovers Fatherhood, Heads West
The film's plot kicks off when Ali G finds out his longtime girlfriend Julie, played by Morgana Robinson, is pregnant Hello Rayo. Shocked by the news, Ali decides to travel to America to rebuild his celebrity status. The setup echoes the mockumentary style Cohen perfected across his previous work, blending real-world encounters with improvised comedy bits.
References to Modern Culture and Past Icons
The teaser takes shots at figures who rose to fame during Ali G's two-decade absence, including a jab at Ed Sheeran Daily Star. This approach mirrors how Cohen's previous films treated celebrities and cultural moments as fuel for satire. The trailer suggests Ali G will turn his skeptical eye toward modern social media stars and TikTok influencers.
Cohen's Return to Directing and Promotion Strategy
Ali G: Who Iz I? marks the first time Cohen has directed a feature film Daily Star. An official poster was unveiled via Ali G's Instagram account, showcasing a distinctive puffa jacket that matches the character's retro style. Cohen has already begun promoting the film through public appearances in character, keeping the mystique and buzz alive ahead of release Evening Standard.
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