B2B Sales Surge
Amazon Business Achieves $60 Billion in Annual Sales, Bolstering Enterprise Procurement Market
Anonymous
Key Points
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Amazon Business counts 97 of the Fortune 100 companies among its customers.
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Amazon Business operates across 11 countries and serves a broad base of organizations worldwide.
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Last year, business-specific discounts saved organizations more than $1 billion, and Prime Business members saved more than $880 million in shipping fees globally.
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Amazon Business’ selection expanded by nearly 30% globally this year, with added categories such as repair tools, fresh groceries, and office furniture.
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Insiders sold about $38.7 million worth of shares in the last three months, signaling cautious sentiment among executives.
Amazon Business hit $60 billion in annualized gross sales in Q2 2026, the company announced, doubling its revenue from roughly $35 billion in 2023. The unit now serves more than 11 million organizations across 11 countries, adding over 1.8 million new customers in just the first half of 2026 alone, according to Yahoo Finance.
The milestone cements Amazon's push into corporate and institutional purchasing. Its customers now include 97 of the Fortune 100 companies, spanning hospitals, schools, factories, and hotels, according to PPC Land.
From $35B to $60B: How Amazon Business Doubled
Amazon Business has grown fast. It went from about $35 billion in annualized sales in 2023 to $60 billion by mid-2026. That is a near-doubling in roughly three years. PPC Land noted the unit has consistently added millions of new organizations each year as more buyers move procurement online.
The first half of 2026 alone brought in at least 1.8 million new organizations. That pace of growth signals that businesses of all sizes are shifting away from traditional suppliers. Amazon Business now operates in 11 countries, giving it a wide global footprint in the B2B market.
Expanded Products and AI Tools Drive New Demand
Amazon Business grew its product selection by nearly 30% globally this year. New categories include repair tools, fresh groceries, and office furniture. The wider range makes it easier for buyers to consolidate purchasing in one place, according to Yahoo Finance.
The platform also added AI-powered tools to help with procurement and pricing. These tools let organizations compare prices, set spending rules, and automate repeat orders. Last year, business-specific discounts saved organizations more than $1 billion. Prime Business members saved more than $880 million in shipping fees globally, CoinCentral reported.
Fortune 100 Loyalty and Broad Institutional Reach
Ninety-seven of the Fortune 100 companies now use Amazon Business. That near-total penetration of the largest corporations in America shows the platform has become a default tool for enterprise procurement. Buyers range from small nonprofits to major hospital systems and hotel chains, according to CoinCentral.
The breadth of customer types matters. Schools need supplies. Factories need parts. Hotels need linens. By serving all of them through one platform, Amazon Business locks in recurring, high-volume orders that are hard for competitors to displace.
Insider Share Sales Signal Executive Caution
Even as the business unit celebrated its milestone, Amazon insiders sold about $38.7 million worth of shares over the past three months, according to CoinCentral. Insider selling at this scale can signal that executives expect limited near-term stock gains. It does not mean the business is struggling, but it is a note of caution worth watching.
Amazon's overall revenue still leans heavily on retail. But AWS cloud services and its advertising business also add meaningful earnings. The $60 billion Amazon Business figure is annualized, meaning it reflects the run rate at that moment — not total sales booked in the year. Still, the trajectory is hard to argue with.
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