FIFA UEFA Election Dispute
FIFA accuses UEFA of running a misinformation campaign to influence the upcoming presidential election.
Anonymous
FIFA has asked a Florida federal court to reject UEFA’s request for documents and testimony related to a planned criminal complaint in Switzerland over the abandoned FIFA Forward Enterprise proposal. UEFA alleges that Gianni Infantino secretly pursued a plan to sell investors a stake in World Cup commercial rights without proper consultation, at a valuation that undervalued FIFA’s assets and was not independently tested. FIFA denies wrongdoing and says the proposal required approval and oversight by FIFA’s member associations and Council; it also argues UEFA is confusing the company’s equity value with its enterprise value. FIFA further accuses UEFA of using the dispute to run a misinformation campaign and influence the next FIFA presidential election, while Infantino is currently the only candidate.
Key Points
1
The proposed deal would have sold a 20% stake in FIFA’s commercial and event operations—including the men’s and women’s World Cups—to Thrive Eternal, an investment firm co-founded by Joshua Kushner, son-in-law of U.S. President Donald Trump.
2
FIFA’s filing said the $20 billion figure represented FFE’s equity value, while materials distributed to member associations put the company’s total enterprise value at well over $30 billion.
3
UEFA’s request sought discovery from two Florida-based entities: FIFA (AMERICAS), Inc. and FWC2026 US, Inc.
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