JFrog Stock Sale
JFrog CEO Shlomi Ben Haim Sells Millions In Stock To Cover Tax Withholding
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Key Points
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Post-september 2 sale to cover tax withholding, Shlomi Ben Haim directly owns 4,495,005 JFrog shares, valued at approximately $406,842,902.55, representing a 0.82% decrease in ownership.
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Ben Haim's September 2 sale was at an average price of $90.51 per share, totaling about $3,369,868.32.
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JFrog stock traded around $90.61 at midday on the session, with about 2,748,538 shares changing hands; the stock’s 50-day moving average is $89.06 and the 200-day moving average is $68.02, with a market cap of roughly $11.17 billion and a negative P/E ratio of about -244.89.
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Wellington Management Group LLP opened a new 769,710-share stake in JFrog during Q2; several other institutions also added to their positions (American Capital Management, Ninepoint Partners, Handelsbanken Fonder AB), with hedge funds and institutional investors owning about 85.02% of the stock.
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JFrog also highlighted strategic security initiatives this week, including a Wiz partnership to address AI-era threats across the software supply chain, zero-touch remediation for its self-healing software supply chain, and DevGovOps capabilities for continuous compliance and embedded security.
JFrog's CEO Shlomi Ben Haim sold 37,232 shares on September 2, 2026 at an average price of $90.51, raising about $3.37 million to cover tax withholding on vested stock grants. Kalkinemedia also reported that Ben Haim gifted 30,000 shares to others on September 1, part of routine equity compensation vesting. These transactions reduce his direct stake by roughly 0.82% while leaving him with approximately 4.5 million shares worth over $406 million.
The stock has been volatile recently, trading around $87.60 as of September 4, down 3.3% over two days, according to GuruFocus. Despite insider selling, large institutional investors like Wellington Management Group have been building positions, with the software supply chain security company now valued at about $11.17 billion and showing 85% institutional ownership.
CEO's Systematic Sales Under Trading Plan
Ben Haim has been selling JFrog stock regularly since June under a trading plan adopted in August 2025. Kalkinemedia shows he sold 65,999 shares on June 29 at $90.03 each, then 93,072 shares on June 8 at $84.60. In July and August, he sold additional blocks: 15,000 shares at $94.37 and another 15,000 at $91.00. These systematic sales follow a pre-arranged schedule, which is common for executives managing tax obligations.
Institutional Interest Strengthens Amid Insider Selling
While insiders have been selling, major investment firms are stepping in. Wellington Management Group LLP opened a new position of 769,710 JFrog shares during the second quarter. Other institutions like American Capital Management, Ninepoint Partners, and Handelsbanken Fonder AB also added to their holdings. These moves show confidence in JFrog's long-term strategy despite recent price weakness.
Stock Finds Support Despite Recent Decline
JFrog shares fell 3.3% to $87.60 by September 4, but remain well above their 200-day moving average of $68.02, GuruFocus noted. The stock's 50-day average sits at $89.06, showing recent trading has stayed relatively stable. With a 52-week range of $34.05 to $105.76, the current price is near the middle of that band, suggesting neither extreme strength nor weakness at this valuation.
JFrog Pushes Forward on Security and Compliance
Beyond insider trades, JFrog announced new partnerships and product features this week to address rising software supply chain threats. The company partnered with Wiz to tackle AI-era security risks and rolled out zero-touch remediation for self-healing supply chains. It also unveiled DevGovOps capabilities for continuous compliance. These moves highlight management's focus on growth and product innovation even as executives reduce personal stakes in the company.
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