California removes stadium tarps in anticipation of its largest opening crowd in a decade.

California is uncovering seats it kept hidden for years. The school removed tarps from the south end zone of Memorial Stadium ahead of its season opener against UCLA on September 5, aiming for the largest home crowd in more than a decade AP News. First-year coach Tosh Lupoi personally stripped away the coverings in a social media video, signaling a fresh start for a program desperate to fill empty seats.
Cal has struggled to draw fans to the renovated stadium. Last season, the team averaged less than 35,000 spectators per home game under former coach Justin Wilcox Winnipeg Free Press. Since the stadium reopened in 2012, Cal has topped 60,000 fans only four times. But this season feels different—tickets for the newly uncovered sections are already selling for the entire home schedule.
Tosh Lupoi's arrival as head coach has sparked optimism at Berkeley. The first-year leader made headlines when he personally removed the tarps in a video shared on social media The Messenger. Lupoi's decision to keep the seats uncovered all season signals confidence in drawing crowds and represents a symbolic break from recent struggles.
Excitement surrounds a program that hasn't won more than seven games in a decade. Cal also hasn't posted a winning record in conference play since 2009 LMT Online. Yet the combination of new coaching, uncovered seats, and a marquee opener against UCLA has generated genuine momentum heading into the season.
The tarps covered valuable real estate at Memorial Stadium during Cal's years of fan drought. Keeping seats blocked was cheaper than maintaining unused sections Leader-Telegram. The move to uncover them reflects management's belief that demand will justify the cost and effort this season.
Cal is banking on the UCLA opener to prove the gamble works. A sellout crowd on September 5 would mark a major turning point. If the strategy succeeds, it could reshape how the program approaches stadium operations and fan engagement for years ahead.
Tickets for the previously tarped sections are moving quickly BDT Online. The school has opened sales for these seats across the entire home schedule, not just the UCLA game. Early demand hints that fans are ready to return to Memorial Stadium after years of sparse crowds.
Success this season could reshape Cal football's trajectory. A packed stadium creates energy that helps recruit players and energizes the locker room. If Lupoi can deliver wins and maintain fan enthusiasm, the uncovered seats may become a permanent symbol of the program's revival.
Publishers
12
Articles
12
Reach
12