Investor Relations Partnership
LaFleur Minerals Engages Maximus for Investor Relations and Gold Project Marketing Services
LaFleur Minerals Inc. (CSE: LFLR) has hired Maximus Strategic Consulting Inc., the owner of PinnacleDigest.com, to run a four-month investor relations campaign worth $105,000 CAD, according to Stratford Beacon Herald. The deal covers video production, a management interview, and content about the company's Beacon Gold Mill and Swanson Gold Project near Val-d'Or, Québec.
The agreement runs from June 15 to October 15, 2026. LaFleur will pay a flat $100,000 cash fee plus $5,000 in GST. No shares or warrants change hands under this deal, The Whig noted.
Beacon Mill Restart Drives the Marketing Push
LaFleur owns the Beacon Gold Mill, a 750-tonne-per-day facility near Val-d'Or. The mill was operational as recently as mid-2024. Chairman Kal Malhi called it a key advantage, saying LaFleur is "blessed to have the fully updated and permitted Beacon Gold Mill... putting us in a unique category of a full-fledged near-term gold producer." The company is targeting its first gold pour by Q4 2026, according to Chatham Daily News.
The Swanson Gold Project sits just 20 minutes from the mill. A March 2026 Preliminary Economic Assessment (PEA) — a study that estimates a project's financial viability — reported a C$101 million NPV and a 65% after-tax return rate. The base case used a gold price of US$2,750 per ounce. Current spot gold prices are near US$4,400–$4,500 per ounce, well above that estimate, per Prince George Post.
$11 Million Raise Funds the Road to Production
LaFleur closed an $11 million CAD bought deal on June 9, 2026 — up from an original $8 million target. The company upsized the deal due to what it called "significant investor demand." Red Cloud Securities acted as the sole underwriter. The raise brings the company closer to its C$31 million CAPEX requirement to fully restart the mill, according to Recorder.
The company's market cap sits at roughly C$33 million, with 97.5 million shares outstanding. CEO Paul Ténière framed the project as a timing opportunity, stating, "Deposits that may have been marginal years ago now present compelling economics." The marketing campaign is designed to keep retail and institutional investors engaged during the slower mill preparation phase, per Fort Saskatchewan Record.
Maximus Owns LaFleur Shares — and Plans to Sell Them
Maximus Strategic is not a neutral party. The firm holds roughly 156,000 LaFleur shares and nearly 323,000 warrants, acquired through two private placements in 2024 and 2025. Its own disclosure policy states plainly: "We intend to sell every share we own of LaFleur for our own profit." This is a standard but notable conflict of interest in Canada's venture mining market, according to Mitchell Advocate.
Content will be pushed through PinnacleDigest's weekly email newsletter, its YouTube channel, and its website. Critics on investor forums like CEO.CA have questioned the approach. One commenter wrote, "They seem to be diluting shares on promises... why don't they simply get some gold then expand?" The company has not publicly responded to that criticism.
LaFleur Still Needs More Cash Before 2027
Even with C$11 million in the bank, LaFleur faces a funding gap. The Swanson project needs C$31 million in total startup capital. Analysts watching the company expect at least one more major financing round or an offtake agreement — a deal where a buyer pays upfront for future gold production — before the end of 2027, per Chatham Daily News.
The marketing push from Maximus is timed to support that goal. A higher profile and more retail investor awareness could make a future share offering easier to price and fill. LaFleur's all-in sustaining cost (AISC) is projected at US$1,569 per ounce — well below current gold prices — which gives the company a strong margin story to tell, according to Prince George Post.
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