Galaxy Stadium Deal
Texas Tech Signs 15-Year, $75 Million Deal to Rename Football Stadium to Galaxy
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Key Points
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Galaxy is a technology company that specializes in advanced data center infrastructure and digital assets, highlighting the sponsor's core business beyond sports branding.
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The stadium's first game under Galaxy Stadium is slated for Sept. 5, 2026, when Texas Tech hosts Abilene Christian.
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Galaxy founder Mike Novogratz described the partnership as a strong alignment with Galaxy's culture of grit and loyalty and with the passionate Red Raider Nation.
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Clifford B. Jones, who served as Texas Tech president from 1939 to 1944 and helped fund the original stadium with a $100,000 gift, will have his name removed from the stadium and enshrined elsewhere on the grounds.
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The deal will include NIL opportunities for Red Raider student-athletes through branded campaigns and original content across football and both men's and women's basketball, extending activation and community engagement in West Texas.
Texas Tech University is renaming its football home for the first time in nearly 80 years. The school has signed a 15-year, $75 million naming rights deal with Galaxy, turning Jones AT&T Stadium into Galaxy Stadium starting with the 2026 season, according to Fox34 and KCBD.
The stadium's first game under the new name is set for Sept. 5, 2026, when Texas Tech hosts Abilene Christian. Galaxy replaces AT&T as the stadium's naming-rights partner, marking a major shift in how the university funds and brands its athletics program, AS reported.
Jones Name Leaves After Eight Decades on Stadium
Clifford B. Jones served as Texas Tech president from 1939 to 1944. He helped fund the original stadium with a $100,000 personal gift. His name has been on the building ever since. Now, for the first time since the 1940s, it will come down. University officials say his legacy will be honored with a permanent enshrinement elsewhere on the stadium grounds, according to KCBD.
The stadium itself will get a visual overhaul. Plans call for the Galaxy shield logo at midfield and new Galaxy branding throughout the venue. Those changes are expected to be in place before the 2026 season opener, Fox34 reported.
Galaxy Is a Data and Digital Assets Technology Company
Galaxy is not a traditional sports sponsor. The company specializes in advanced data center infrastructure and digital assets. It trades on the Nasdaq under the ticker GLXY. Galaxy founder Mike Novogratz described the deal as more than a branding move. He called it "a strong alignment with Galaxy's culture of grit and loyalty" and praised the "passionate Red Raider Nation," according to The Energy Mag.
Fox34 described Galaxy as a "global technology and financial services company." The partnership reflects a broader trend of tech and finance firms buying naming rights to college sports venues, a space once dominated by telecom giants like AT&T.
NIL Deals and Community Outreach Built Into the Agreement
The deal goes beyond stadium signage. Galaxy will offer NIL opportunities — that means direct pay and brand deals — to Texas Tech student-athletes. Those deals will span football and both men's and women's basketball programs. Campaigns will include branded content and original media, The Energy Mag reported.
Galaxy also plans to extend its presence into West Texas communities through broader engagement initiatives tied to the partnership. Texas Tech athletics said the agreement is designed to grow the Red Raider brand both on and off the field, according to KCBD.
$75 Million Deal Reflects Booming College Sports Market
The deal is valued at roughly $75 million over 15 years, averaging about $5 million per year. That puts it among the larger naming-rights agreements in college football. AS noted the figure signals how much commercial value Power Four football stadiums now carry as the college sports business rapidly expands.
Texas Tech competes in the Big 12 Conference, one of college football's top leagues. The university is betting that a high-profile tech partner will attract further sponsorship interest and boost its national profile. Galaxy Stadium is expected to be fully operational under the new name when the 2026 Red Raiders season kicks off.
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