Insider Confidence
Byrna Insiders Boost Holdings with Major Stock Purchases as Shares Near Multi-Week Lows
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Key Points
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CEO and director Davis Conn Q. made two open-market purchases totaling 22,107.9201 Byrna shares: 18,767.9201 on 7/22 and 3,340 on 7/23, with 7/22 trades priced across a range from $3.4097 to $3.5298 and a volume-weighted average price of $3.4614; the 7/23 purchase was executed at $3.51 per share. The filings show these were not made under a Rule 10b5-1 plan.
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TJ Kennedy, Byrna’s director and board chair, bought 29,000 shares in a single open-market transaction on 7/22 at $3.5271 per share, bringing his direct BYRN holdings to 29,000; the Form 4 indicates this was not executed under a Rule 10b5-1 plan.
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CFO Laurilee Kearnes purchased 2,000 BYRN shares on 7/22 at $3.415 per share, increasing her direct BYRN stake to 18,887 shares; the filing confirms the transaction was not made under a Rule 10b5-1 plan.
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Across the last six months, BYRN insiders have traded the stock in open markets four times, all four being purchases and none sales, indicating a net bias toward accumulation among insiders according to Quiver Quantitative data.
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Market context during the period shows BYRN trading in oversold territory, with an RSI around 29.8 and a last trade near $3.37, alongside a 52-week range of roughly $3.165 to $30.62, suggesting a potential near-term rebound scenario for some traders.
Three of Byrna Technologies' top insiders made substantial open-market stock purchases in late July 2026, collectively buying more than 53,000 shares as the stock traded near multi-week lows. The moves signal growing confidence inside the company at a time when BYRN shares were changing hands around $3.37 — well off their 52-week high of $30.62, according to Quiver Quantitative.
None of the purchases were made under a pre-scheduled Rule 10b5-1 trading plan. That means the executives chose to buy on their own judgment — not as part of a pre-arranged automatic program — a move analysts often read as a stronger bullish signal.
CEO and Board Chair Both Bought on July 22
CEO Davis Conn Q. led the charge. He bought 18,767.9201 shares on July 22 at a volume-weighted average price of $3.4614 per share, then added another 3,340 shares on July 23 at $3.51 per share, according to Stock Titan. His total two-day purchase came to roughly 22,108 shares, lifting his cumulative BYRN stake to 22,197 shares.
Board Chair TJ Kennedy also moved on July 22, buying 29,000 shares in a single transaction at $3.5271 per share — a total outlay of roughly $102,285, according to Quiver Quantitative. That purchase brought his direct BYRN holdings to 29,000 shares. Like the CEO, Kennedy did not use a pre-scheduled trading plan.
CFO and Director Herbert Hughes Also Joined the Buying
CFO Laurilee Kearnes picked up 2,000 shares on July 22 at $3.415 each. That raised her direct stake in BYRN to 18,887 shares. Her purchase, like the others, was a discretionary open-market buy with no 10b5-1 plan attached.
Director Herbert Hughes was also active. He bought 5,478 shares on July 22 for an estimated $19,026, growing his holdings by about 3.7%, according to Quiver Quantitative. Stock Titan reported he added further shares on July 23, bringing his two-day total to 21,681 shares at a volume-weighted average of $3.4733.
Stock Trading Deep in Oversold Territory During Buys
The timing of the purchases is notable. BYRN's Relative Strength Index — a measure of how overbought or oversold a stock is — sat around 29.8 at the time of the buys. Readings below 30 are widely seen as oversold, meaning some traders view them as potential rebound setups. The stock's 52-week range runs from $3.165 to $30.62, putting the buy prices near the bottom of that range.
Shares were last seen trading near $3.37 during this window, according to Guru Focus. That places the stock more than 88% below its 52-week peak. The executives paid between $3.41 and $3.53 per share across their combined purchases — essentially betting the stock is cheap at current levels.
All Four Insider Trades in Six Months Were Purchases, None Sales
Zooming out, the pattern is consistent. Over the past six months, Byrna insiders have made four open-market trades in BYRN stock. All four were purchases. Not one was a sale, according to Quiver Quantitative. That kind of one-sided accumulation — especially at prices near multi-year lows — is often watched closely by retail investors as a directional clue.
Guru Focus noted that CEO Conn Davis now holds 22,197.9201 shares following his latest buys. The repeated, discretionary purchases by the CEO, CFO, board chair, and a director all within a 48-hour window point to a coordinated — if informal — show of confidence in Byrna's near-term outlook.
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