World Tourism Day Celebrations Span Multiple Countries Highlighting Digital Innovation and AI

World Tourism Day on September 27, 2026, centers on the global theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” with El Salvador hosting the official celebration. India plans a central event in New Delhi featuring the launch of its National Digital Tourism Stack and Dekho Apna Desh 2.0, while Delhi’s Baansera park will host a festival of crafts, food and cultural performances. Bangladesh is marking the occasion with a weeklong program of rallies, tourism activities, stakeholder events and an inaugural Bangladesh Tourism Award; Cox’s Bazar will hold a separate three-day celebration featuring a beach cleanup, performances and a rally. In Spain, Almuñécar and La Herradura will offer free admission to attractions, guided tours and other activities over three days.
Bangladesh Parjatan Corporation announced a one-day 54% discount on accommodation at all of its hotels and motels, and a free Dhaka city tour for underprivileged children.
Delhi’s Baansera festival includes hands-on pottery, block-printing and mandala-art activities, with a qawwali by the Nizami Brothers scheduled for 7 p.m. on September 27.
Almuñécar and La Herradura will hold their 2026 Tourism Awards ceremony on September 24 at El Majuelo Park, recognising people and organisations for their contributions to tourism in the area.
Cox’s Bazar scheduled its festivities to start two days before World Tourism Day because the preceding dates are public holidays and the area typically receives a large influx of visitors then.
India’s tourism sector contributed 5.22% of GDP in FY2023–24, with direct and indirect employment estimated at 8.46 crore jobs, according to government tourism data cited in the article.
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