ASICS Surges on Record Performance
ASICS Posts Record First Half, Boosts Full-Year Outlook and Shareholder Dividend
Key Points
ASICS' first-half net profit attributable to owners rose to about ¥82.2 billion, with basic earnings per share around ¥115.9.
ASICS revised its foreign exchange rate assumptions to reflect a weaker yen against major currencies, which is expected to support revenue and margins.
Onitsuka Tiger and SportStyle remain the key growth drivers, with Onitsuka Tiger continuing to lift performance and SportStyle expected to shine in Europe in the second half.
The company lifted its full-year outlook to a record level of about ¥1.05 trillion in revenue and around ¥195 billion in operating profit, and raised the annual dividend to ¥44.
ASICS posted the best first half in its history, with net sales jumping 32.7% to ¥534.5 billion and operating profit surging 48.5% to ¥120.5 billion, according to TipRanks. Net profit attributable to owners rose 53.3% to ¥82.2 billion, with earnings per share hitting ¥115.9.
On the back of those results, ASICS raised its full-year outlook to a record ¥1.05 trillion in revenue and roughly ¥195 billion in operating profit. The company also lifted its annual dividend to ¥44 per share, up from ¥38, signaling growing confidence in its momentum, TipRanks reported.
SportStyle and Onitsuka Tiger Drive Record Growth
The clearest engine of growth was SportStyle, ASICS' lifestyle and fashion-focused line. Sales in that segment rose about 83%, with margins improving alongside the top-line surge. Strength in North America and Europe powered much of the gain, according to SGB Online.
Onitsuka Tiger, ASICS' premium heritage brand, also kept climbing. BigGo Finance reported that strong Onitsuka Tiger sales were a key reason ASICS raised its net profit forecast to ¥120 billion for the full year — a 22% jump from the prior fiscal year. The brand is expected to keep lifting results through the second half.
Europe and Japan Fuel Momentum Into Second Half
ASICS is seeing strong brand heat in Europe and Japan. The company expects SportStyle to shine in Europe specifically during the second half of 2026. Performance running lines also posted gains of 29.7% in key markets, according to SGB Online.
Even stripping out currency swings, ASICS grew at double-digit rates. That means the demand is real — not just a product of a weak yen. Premium and lifestyle segments are pulling shoppers in across regions, giving the company a broad base to build on.
Weaker Yen Gives Full-Year Forecast an Extra Boost
ASICS revised its foreign exchange assumptions to reflect a weaker yen against major currencies like the US dollar and euro. A weaker yen makes overseas revenue worth more when converted back to yen. That currency tailwind is part of why the company felt confident raising its full-year outlook, TipRanks noted.
The revised full-year targets — ¥1.05 trillion in revenue and ¥195 billion in operating profit — would both be all-time records for the company if achieved. ASICS has now set a high bar for itself heading into the critical holiday and year-end selling season.
ASICS Raises Dividend, Rewards Shareholders With Record Payout
ASICS boosted its annual dividend to ¥44 per share, up from ¥38. The payout breaks into an interim dividend of ¥20 and a year-end dividend of ¥24, according to MarketScreener. The interim dividend is payable on August 20, 2026.
The dividend hike sends a clear message: ASICS believes its growth is sustainable, not a one-off spike. Raising the payout while also lifting profit forecasts shows the company is confident enough to share more cash with investors — even as it keeps investing in brand-building.
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