United's Inside Story
Amazon Prime Video Secures Unprecedented Access for Manchester United's All or Nothing Series
Key Points
Prime Video’s All or Nothing release adds specific positioning details about Manchester United’s 2025-26 performance: the club “went 20-7-11 and finished third in the Premier League.” The UPI report also notes United “own 69 major trophies,” underscoring the stakes of the upcoming campaign the cameras will cover.
Amazon and Manchester United agreed what one report describes as a major financial outlay for access: EuropeSays says the club “have brokered a record access fee for any comparable documentary.”
Production timing appears more granular than “this summer”: Sunday Guardian Live (citing The Athletic) reports filming is expected to start during United’s pre-season preparations, including a “six-match tour” across Europe with stops in Finland, Norway, Sweden, Ireland and Poland.
The same Sunday Guardian Live report says the access deal is believed to be worth “several million pounds,” and also provides crucial context on why a previous All or Nothing attempt reportedly didn’t move forward: it claims that in late 2024-25 Amazon offered “more than £10 million for access,” but the project was shelved after concerns from then-manager Ruben Amorim about cameras being around the first-team environment throughout the season.
Executives framed the series as a global story, with Prime Video head Tara Erer quoted saying: “Manchester United is more than a football club: it is a global phenomenon… All or Nothing: Manchester United was a story we had to tell.”
Amazon Prime Video has officially announced *All or Nothing: Manchester United*, a fly-on-the-wall documentary series following the club through the entire 2026-27 season. Filming starts this summer and the series will stream exclusively on Prime Video in summer 2027 across more than 240 countries and territories, Amazon Prime Video confirmed.
United finished third in the Premier League last season with a 20-7-11 record, securing a return to the Champions League UPI. The club holds 69 major trophies — and the cameras will be there as it chases more.
A Two-Year Deal That Nearly Never Happened
The road to this announcement was far from smooth. In late 2024, Amazon approached Manchester United with an offer of more than £10 million for access. The project collapsed, according to Sunday Guardian Live citing The Athletic, after then-manager Ruben Amorim raised serious concerns about cameras being present in the first-team environment during a fragile rebuild.
Fast forward to June 2026: a third-place finish changed the mood inside Old Trafford. Amorim's reported approval of the deal this time around signals a major shift in confidence. The club ultimately brokered what EuropeSays calls a "record access fee for any comparable documentary," surpassing previous deals with Arsenal and Manchester City.
Cameras Roll First on a Six-Country Pre-Season Tour
Filming will not wait for the competitive season to begin. Sunday Guardian Live reports that crews will follow United on a six-match pre-season tour spanning Finland, Norway, Sweden, Ireland, and Poland. The tour marks a deliberate push into Northern and Eastern European markets — and it gives Amazon its opening chapter before a ball is kicked in anger.
After pre-season, production continues through the full campaign at Old Trafford and the Carrington Training Complex. The series will cover the men's first team, the women's team, and the academy — giving Amazon a broader canvas than any previous *All or Nothing* series involving an English club.
United Joins Arsenal, City, and Spurs in Amazon's Franchise
Manchester United becomes the fourth English top-flight club to feature in the *All or Nothing* franchise. Manchester City appeared in 2018, Tottenham in 2020, and Arsenal in 2022. Prime Video head of originals Tara Erer said the project was simply unavoidable: "Manchester United is more than a football club: it is a global phenomenon… All or Nothing: Manchester United was a story we had to tell," Amazon Prime Video quoted her as saying.
The 240-country release window makes this one of the widest sporting documentary rollouts ever planned. For Amazon, United's 69 trophies and global fanbase make the club its biggest *All or Nothing* subject yet.
A Financial Boost and a High-Stakes Season on Camera
The access fee is believed to be worth "several million pounds," according to Sunday Guardian Live. That money arrives at a useful moment. English clubs must comply with strict Profit and Sustainability Rules, and fresh revenue eases pressure heading into the summer transfer window.
But the deal cuts both ways. A poor 2026-27 campaign would play out in full view of a global audience. Previous *All or Nothing* series have shown that cameras do not hide bad results or dressing-room tensions. United's players and coaching staff will know every moment is on record — for better or worse.
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