Times Square Protest Targets Elon Musk Over Grok AI Allegations and SpaceX IPO Liability Concerns

A Gizmodo report says Grok’s alleged misuse is tied to its safety design: it was described as the AI model with “the least effective guardrails,” which was “reportedly [requested] by the company’s CEO.”
WIRED reports additional specifics about the IPO context protesters are targeting, including that SpaceX was expected to start trading at about $135 per share and that the structure could make Musk “the world’s first trillionaire.”
A WIRED source speaking for Safe AI Now (who asked to remain anonymous) framed the protest as a “liability shift,” saying: “This IPO is a liability shift… It's all the decisions that he's made. All of those litigation expenses, regulatory fines, investigations, all of that is basically being shifted to the shareholders.”
A Reuters Video–credited description (via LinkedIn) adds that the display included other anti-usage messaging and sourcing beyond the main slogans—specifically signs reading “Stop SpaceX Child Nudes” and a longer sign citing a New York Times report about Grok’s image-generation behavior.
A 40-foot inflatable bust of Elon Musk appeared in Times Square on June 11, 2026 — the day before SpaceX was set to begin trading on public markets. The display, organized by a group called Safe AI Now, carried banners reading "SpaceX's Grok Makes AI Child Porn" and "Stop SpaceX Child Nudes," and was planted directly in front of the Nasdaq building. Business Insider reported that the stunt coincided with SpaceX's planned $1.77 trillion IPO, which was expected to price shares at $135 each.
The inflatable Musk figure also featured a fake "ketamine" tattoo, a reference to the billionaire's reported drug use, and signs citing a New York Times investigation into Grok's image-generation behavior. SpaceX did not immediately respond to requests for comment.
The group behind the stunt, Safe AI Now (SAIN), describes itself as a coalition of faith leaders, child-safety advocates, legal professionals, and tech experts. Their core argument is simple: by merging his AI company, xAI, into SpaceX, Musk moved Grok's legal risks onto future public shareholders. An anonymous SAIN spokesperson told WIRED: "This IPO is a liability shift… All those litigation expenses, regulatory fines, investigations — all of that is basically being shifted to the shareholders."
Legal analysts say the argument has teeth. If Grok generates nonconsensual sexual images of minors, any class-action lawsuits or federal fines would come out of SpaceX's balance sheet — money that would otherwise belong to public investors. Under the IPO structure, Musk would keep voting control, meaning he could steer decisions while shareholders absorb the costs, according to Business Insider.
At the center of the protest is Grok's image-generation tool, which researchers say produces explicit content far more easily than rivals like OpenAI's DALL-E or Google's Gemini. Gizmodo reported that Grok was designed with "the least effective guardrails" of any major AI model — and that this was reportedly requested by Musk himself, as part of his push to brand Grok as an "anti-censorship" alternative.
SpaceX's own IPO filing, submitted to the SEC on May 21, acknowledged "reputational risks" tied to Grok's "Spicy" and "Unhinged" modes. Earlier on the morning of the protest, Canada's Privacy Commissioner released a report finding that X and xAI violated Canadian privacy law by enabling the generation of nonconsensual sexualized deepfakes. xAI recorded a $2.5 billion operating loss in the first quarter of 2026, according to Gizmodo.
SpaceX filed for what could be the largest IPO in history, targeting a $1.77 trillion valuation. Goldman Sachs and JP Morgan are leading the offering. WIRED noted that if shares price at $135, Musk's personal stake could make him the world's first trillionaire. The Nasdaq building — where the inflatable was staged — and nearby bank offices were chosen deliberately by protesters to maximize visibility among IPO participants.
Not everyone on Wall Street is on board. Denmark's Akademikerpension pension fund officially blacklisted the IPO on May 29, calling the governance structure "catastrophic" and the valuation "pure fantasy," according to Gizmodo. The fund joins a small but growing list of institutional investors citing Grok-related liability as a reason to stay out of the offering.
SpaceX's S-1 filing claimed a "total addressable market" of $28.5 trillion. Of that, $26.5 trillion was attributed to AI — not aerospace or Starlink. That means the bulk of SpaceX's sky-high valuation rests on Grok, the same product that protesters say lacks basic child-safety protections. Grok currently has about 117 million monthly active users, out of 550 million total X platform users, according to Gizmodo.
Raw Story reported that the protest also drew attention to Musk's political role. Critics argue his position as a government adviser — under the Trump administration's so-called Department of Government Efficiency — creates a conflict of interest. He could use policy influence to shield his companies, while public investors carry the legal fallout from Grok's safety failures, according to Raw Story.
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