Jordan's Exclusive Expansion
Michael Jordan's Exclusive Members Club Expands with High-Profile Partners and Membership Cost
Michael Jordan's invite-only club, 1000 NORTH, is expanding beyond its Jupiter, Florida home. A second location is set to open in Sarasota in 2026, according to Palm Beach Post. The move signals that the celebrity-backed private club is growing into a full luxury brand.
Getting in is not easy — or cheap. Membership reportedly costs around $10,000 for the first year, per Business Insider. And you cannot simply pay to join. You need an invitation first.
What 1000 NORTH Is and Who Owns It
1000 NORTH opened in February 2018 at 1000 North U.S. Highway 1 in Jupiter, Florida. The club has four areas: The Tavern, The Grill, The Terrace, and a private second-floor Club Lounge. The restaurant side is open to the public. The Club Lounge is not, according to Sarasota Herald-Tribune.
Michael Jordan is the headline investor. But he is not alone. The ownership group includes tennis star Serena Williams, pro golfers Dustin Johnson and Brooks Koepka, four-time major winner Ernie Els, and sportscaster Ahmad Rashad. Developer Ira Fenton serves as managing partner and runs day-to-day operations, per TC Palm.
The Price of Entry: $10,000 and an Invitation
The initiation fee at the Jupiter location is reportedly $10,000 for the first year. Annual dues are estimated between $2,500 and $5,000, though 1000 NORTH does not publish these numbers officially. Palm Beach Post notes that Jordan is a frequent visitor to the private lounge.
Even paying is not enough. Prospective members must first be invited by a current member or a club partner. After that, they go through a vetting process that looks at social standing and what the club calls "community fit." It is, in effect, an invite to apply — not an invite to join.
Sarasota Expansion Tied to Waterfront Redevelopment
The second location will sit inside the Quay Sarasota, a large waterfront redevelopment project on Florida's Gulf Coast. The new club is expected to span 10,000 to 12,000 square feet with multi-level dining and a private lounge. Managing partner Ira Fenton told Sarasota Magazine, "We are excited to bring our unique blend of fine dining and exclusive membership to the West Coast."
Real estate experts quoted by Sarasota Herald-Tribune say the club's arrival could push property values in the Quay development up by 15 to 20 percent. Critics, however, argue that placing a members-only club on prime waterfront land limits public access to the best views.
Why Jupiter Became a Celebrity Club Hotspot
Jupiter is home to more than 30 PGA Tour professionals. Jordan himself opened The Grove XXIII, a hyper-exclusive golf course in nearby Hobe Sound, in 2019. 1000 NORTH was built to give this crowd a place to eat and socialize without being approached by fans, according to Jacksonville.com.
The club's model is sometimes compared to Soho House — a mix of dining and private membership. If Sarasota succeeds, insiders say the brand could expand to Naples, Florida or Scottsdale, Arizona next. For now, the combination of Jordan's name and strict exclusivity keeps demand high and waitlists long.
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