Fox expands NFL in Mexico.
Fox Expands NFL Rights in Mexico, Bringing Major Games to Millions of Fans Starting 2026.
Key Points
The NFL estimated Mexico has between 40 million and 48 million fans, making American football the second-most-popular sport in the country after soccer—context for why Fox is getting such a wide slate.
In remarks tied to the announcement, NFL Mexico Director General Arturo Olive said: “The passion for football continues to grow in the country, and this alliance will enable us to connect with audiences through broad coverage, original content and a compelling season-long experience.”
Fox and the NFL said Fox Sports will be the exclusive broadcast partner for most NFL games in Mexico, but the parties did not disclose financial terms in the deal announcement.
A separate explainer on how fans can watch in Mexico noted that because Fox is not on most cable packages, viewers may rely heavily on Fox One—describing a monthly plan for 175 pesos and an annual plan for 999 pesos.
Sportcal reported broader industry context: TelevisaUnivision has carried the league for “the past 60 years” and its linear Canal 5 and Canal 9 broadcasts will continue after a renewal in February; Sportcal also said Fox’s existing U.S. NFL agreement is worth “$2 billion through the end of the 2033 campaign.”
Fox Corporation and the NFL have struck a multi-year deal to bring live NFL games to Mexico starting with the 2026 season, making Fox the exclusive broadcast partner for most NFL games in the country Fox Corporation. The agreement covers Thursday Night Football, Sunday regular-season games, Thanksgiving matchups, NFC playoffs, the Pro Bowl, and the Super Bowl — distributed across Fox, Fox+, and the Fox One streaming app, with select games on Tubi Media Play News.
Mexico is the NFL's largest international market outside the U.S. The league estimates between 40 million and 48 million fans there, making American football the second-most-popular sport in the country after soccer Sports Casting.
Fox Secures a Wide Slate of Marquee NFL Content
The deal goes well beyond live games. Fox will produce four weekly original programs built for Mexican audiences, including two fantasy football shows per week The Desk. NFL Mexico Director General Arturo Olive said: "The passion for football continues to grow in the country, and this alliance will enable us to connect with audiences through broad coverage, original content and a compelling season-long experience" Media Play News.
Fox Latin America EVP Carlos Martínez said the deal "reinforces our historic relationship" with NFL fans in a market with "enormous passion for football" Investing.com. Neither Fox nor the NFL disclosed the financial terms of the agreement.
Fox One Becomes the Primary Way Fans Watch
Most fans will stream games through Fox One, Fox's direct-to-consumer app launched in Mexico in October 2025. The service costs 175 pesos per month or 999 pesos per year — roughly $10 USD and $57 USD respectively Media Play News. Because Fox is not on most cable packages in Mexico, streaming is expected to be the main way fans access the games.
The push toward streaming mirrors what has happened in the U.S., where platforms like Amazon Prime Video and Peacock have taken over significant NFL windows. Super Bowl LVIII drew 24.1 million viewers in Mexico alone, a 5% year-over-year increase, showing the appetite for premium NFL content in the market Sports Business Journal.
TelevisaUnivision Keeps Its Rights — For Now
Fox is not the only broadcaster carrying NFL games in Mexico. TelevisaUnivision has held NFL rights for roughly 60 years and renewed its deal in February, keeping games on its free-to-air channels Canal 5 and Canal 9 and on the ViX streaming service Sportcal. That renewal covers up to 50 games per season, including regular-season games, postseason matchups, and the Super Bowl.
The Fox deal's "exclusivity" likely applies to specific pay-TV windows — particularly Thursday Night Football — rather than all NFL games in Mexico. The two broadcasters appear to be operating under separate, parallel agreements with the league rather than competing for the same rights Sports Business Journal.
A Legal Battle Over the Fox Sports Mexico Brand
Fox Corporation's return to Mexico comes with a major complication. After Disney bought 21st Century Fox in 2019, Mexican regulators forced Fox Sports Mexico to be sold to Grupo Multimedia Lauman to prevent a monopoly. Fox Corp is now re-entering the market through Fox One and Fox+ — but Grupo Lauman still owns and operates the Fox Sports Mexico brand, creating what some reports have called "Fox-on-Fox" conflict Simply Wall St.
Reports from Mexican sports media suggest Grupo Lauman may be forced to rebrand or shut down by late 2026 as Fox Corporation reclaims its name and content rights Sports Business Journal. Austin Karp of Sports Business Journal noted that the NFL's willingness to hand Fox such a wide rights package suggests strong alignment between the two — with Fox's existing U.S. NFL deal worth $2 billion through the end of the 2033 season, the Mexico expansion could signal an even deeper long-term relationship Sports Business Journal.
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