Entropy Technologies LP rebalances holdings with new stakes in ServiceNow, Procter & Gamble

ServiceNow is described as Entropy Technologies’ “4th largest holding,” representing about 0.8% of its portfolio (and multiple other funds also increased stakes during the third quarter).
For Procter & Gamble, the article notes that “65.77% of the stock is currently owned by institutional investors,” and cites sell-side moves including BNP Paribas Exane cutting its target price to $165 from $172 while keeping an “outperform” rating, and Barclays cutting its target to $146 from $155 with an “equal weight” rating.
On Sysco, the article reports heavy institutional ownership (“Institutional investors and hedge funds own 83.41% of the company’s stock”) and also includes a separate SEC-disclosed insider transaction: Director John M. Hinshaw bought 13,304 shares at an average price of $75.17 (total value $1,000,061.68), increasing his ownership by 49.46%.
For Truist Financial, the article says “71.28% of the stock is currently owned by hedge funds and other institutional investors,” and cites research coverage including Royal Bank of Canada lifting its price target to $53 from $51 and assigning an “outperform” rating.
Entropy Technologies LP has built a $14.81 million stake in ServiceNow, making the enterprise software company its fourth-largest holding at roughly 0.8% of its total portfolio, according to MarketBeat. The Delaware-based quantitative fund, which manages between $1.13 billion and $1.8 billion in assets, picked up about 96,645 shares during the fourth quarter of 2025.
The ServiceNow buy is part of a broader reallocation. Entropy also initiated a new position in Procter & Gamble — 103,082 shares worth about $14.8 million — and added 217,038 shares of Truist Financial worth roughly $10.7 million, SEC Filing 13F-HR records show. At the same time, the fund trimmed its Welltower stake by 11.1%.
Entropy's move into ServiceNow comes as Wall Street is divided on the stock. Bank of America holds a "Buy" rating, arguing that workflow automation is the standout use case for generative AI, according to Intellectia.AI. But UBS cut its rating to "Neutral" and slashed its target to $100, warning that AI agents could replace multiple software seats — shrinking the number of licenses companies need to buy.
ServiceNow shares fell 6% in a broader NASDAQ selloff on June 10, 2026, testing institutional holders like Entropy, per TIKR.com. Despite that dip, the stock has held above its 50-day moving average of $99.42. Analyst Stefan Slowinski of BNP Paribas Exane projects ServiceNow could hit $30 billion in subscription revenue by 2030, driven by AI monetization.
Entropy's new P&G position arrives as sell-side analysts are growing cautious. Barclays analyst Lauren Lieberman cut her price target from $155 to $146 on April 14, citing questions about the speed of P&G's recovery in China, according to Investing.com. Nine days later, BNP Paribas Exane lowered its own target to $165 from $172, though it kept an "outperform" rating.
Institutional investors already own 65.77% of P&G's outstanding shares, per MarketBeat. The consumer staples sector has lagged badly — down 5% over the past six months while the S&P 500 gained 12.4%. Entropy's 103,082-share buy suggests the fund sees a valuation opportunity even as momentum traders look elsewhere.
Alongside Entropy's 83,305-share position in Sysco, Director John M. Hinshaw made a striking insider move. He purchased 13,304 shares at an average price of $75.17 — a total of $1,000,061.68 — boosting his personal ownership by 49.46%, according to Stock Titan. Hinshaw is a former EVP at Hewlett Packard Enterprises and Group COO of HSBC.
Institutional investors and hedge funds already own 83.41% of Sysco's stock, per MarketBeat. Hinshaw's open-market buy is seen as a high-conviction signal by analysts at GuruFocus, who note it came despite Sysco missing Q3 earnings forecasts. Large insider purchases at current market prices often suggest management believes shares are undervalued.
Entropy's 217,038-share addition to Truist Financial signals a bet on regional banking as interest rates stabilize. Royal Bank of Canada raised its Truist price target to $53 from $51 and kept an "outperform" rating, suggesting analysts see credit quality holding firm in the mid-Atlantic region, according to MarketBeat. Hedge funds and institutions already control 71.28% of Truist's shares.
On the other side of the ledger, Entropy cut its Welltower stake by 11.1%, leaving it with 54,824 shares worth roughly $10.2 million. The reduction suggests the fund is rotating away from healthcare-adjacent real estate toward financials and technology. Taken together, Entropy's moves span enterprise software, consumer staples, food distribution, and banking — a wide cross-sector reallocation uncommon for a firm rooted in short-term technical trading, per Radient Analytics.
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