Assetmark's Strategic Q1 Buys
Assetmark Inc. expands Q1 holdings across Vanguard ETFs and key individual equities
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Key Points
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In Q1, Assetmark bought 21,418 additional shares of VSS, increasing its total to 742,771 shares, which were worth about $108.3 million.
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In Q1, Assetmark added 5,227 shares of Booking Holdings, bringing its BKNG stake to 22,156 shares, valued at about $93.3 million.
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Assetmark grew its stake in Vanguard Total International Bond ETF (BNDX) by 174,720 shares to 6,390,910 shares, representing about 0.40% of the ETF and worth around $307.1 million.
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Assetmark's stake in Vanguard FTSE Developed Markets ETF (VEA) rose by 32,637 shares to 5,300,718 shares, equating to about 0.17% of the ETF and roughly $339.7 million.
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Assetmark increased its position in Procter & Gamble by 5,898 shares to 1,378,302 shares, about 0.06% of PG and around $199.1 million.
Assetmark Inc. expanded its holdings across a range of ETFs and individual stocks in the first quarter of 2025, deploying hundreds of millions of dollars into new positions. The wealth management firm made its largest bet on Vanguard FTSE Developed Markets ETF, pushing that stake to roughly $339.7 million, according to Watchlist News.
The moves signal a broad push to diversify across both international equities and fixed income. From travel giant Booking Holdings to consumer staple Procter & Gamble, Assetmark spread its bets wide in Q1.
Assetmark Pours $340 Million Into Developed Markets ETF
The biggest position in Assetmark's Q1 expansion was Vanguard FTSE Developed Markets ETF (VEA). The firm added 32,637 shares, bringing its total to 5,300,718 shares. That stake is now worth about $339.7 million and equals roughly 0.17% of the entire ETF, according to Watchlist News.
Assetmark also added to its Vanguard Total International Bond ETF (BNDX) position. It bought 174,720 new shares, lifting its total to 6,390,910 shares. That holding is now valued at around $307.1 million and represents about 0.40% of the ETF.
Booking Holdings Stake Jumps 31% in a Single Quarter
Assetmark made one of its sharpest percentage moves in Booking Holdings (BKNG). The firm added 5,227 shares, a 30.9% jump, bringing its total to 22,156 shares. That position is now worth about $93.3 million, according to Ticker Report.
The aggressive buy-in to BKNG stands out among Assetmark's Q1 moves. While most of its other increases were under 5%, the Booking Holdings position grew by nearly a third in just one quarter.
Small-Cap International ETF Gets a $108 Million Boost
Assetmark also raised its stake in Vanguard FTSE All-World ex-US Small-Cap ETF (VSS) by 3%. It bought 21,418 additional shares, pushing its total to 742,771 shares. The position is now worth about $108.3 million, according to Watchlist News.
The VSS move adds exposure to smaller companies outside the US. Combined with the VEA and BNDX increases, Assetmark is clearly building a larger international footprint in its portfolio.
Procter & Gamble Position Creeps Past $199 Million
On the domestic equity side, Assetmark grew its Procter & Gamble (PG) stake by 5,898 shares. That brings its total to 1,378,302 shares, worth about $199.1 million. The increase was modest at just 0.4%, but the position now equals about 0.06% of all PG shares outstanding, according to Ticker Report.
Assetmark also expanded positions in other securities during Q1, including Vanguard Mortgage-Backed Securities ETF (VMBS), where it added shares to reach 60,256 total, and Micron Technology (MU), where it boosted its stake by a dramatic 386.3% to 373,689 shares, per Ticker Report.
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