USC football coach Lincoln Riley capitalizes on a strategic early season schedule.

USC football coach Lincoln Riley is betting on an unconventional strategy: playing early games to build momentum before the toughest conference schedule in college football. The Trojans made history as the only ranked team to play a Week 0 game, defeating San José State 42-26 in their opening matchup Press Enterprise. Despite the 16-point margin, the game exposed weaknesses in depth and fourth-quarter execution that Riley says early scheduling helps address.
Attendance proved sparse—only about 25,000 fans showed up to the 77,500-seat Coliseum, even though 63,752 tickets were sold Press Telegram. Riley's logic is clear: start soft, improve fundamentals, then face ranked opponents in conference play. The strategy positions USC to compete in what may be college football's most brutal league.
USC's 42-26 win over San José State looked dominant on paper but told a different story up close Daily News. The 16-point margin masked fourth-quarter struggles and roster gaps that Riley must address before conference play begins. The coach attributed the narrow score to depth problems across the roster. Early games give him runway to develop younger players without risking losses to ranked opponents.
Riley's decision to embrace Week 0 makes tactical sense for a team in the country's most competitive conference OC Register. Playing San José State first—not a conference rival—lets USC build chemistry and fix mistakes. The Trojans follow with Fresno State, another non-conference opponent, before entering the conference gauntlet. This soft opening stretch could be the difference between a bowl team and a championship contender.
Despite USC's historic status as the only ranked Week 0 team, the Coliseum was eerily empty Santa Clarita Valley Sun. The gap between 63,752 tickets sold and roughly 25,000 fans actually present signals lukewarm fan engagement. Riley's early-season strategy may be smart football, but it hasn't generated ticket-buying enthusiasm. Success on the field will be needed to fill seats and build momentum into October.
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