Terranean Herbs: Non-GMO Verified, Community Empowered
Non-GMO Project Funding Empowers Terranean Herbs to Expand Authentic Foods and Community Initiatives
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Terranean Herbs, a women-owned Lebanese American snack company based in Cleveland, Ohio, has secured funding from the Non-GMO Project's Equitable Transfer Program to keep its products Non-GMO verified, according to PR Newswire. The grant helps the company cover the cost of renewing verification for its line of pita chips, seasonings, and spreads.
Founder Tina Chamoun launched Terranean Herbs to bring authentic Mediterranean flavors to American shelves. The company is now backed by a national nonprofit dedicated to making the food system more fair for minority-led businesses, Yahoo Finance reported.
Non-GMO Project Targets Equity Gap for BIPOC Food Brands
The Non-GMO Project's Equitable Transfer Program, or ETP, was built to fix a real problem. BIPOC-led companies often lack the capital and industry connections needed to get and keep product certifications. These certifications cost money — and without them, small brands struggle to reach major retailers.
The ETP provides direct funding so that companies like Terranean Herbs do not have to choose between growing their business and maintaining verified Non-GMO status. PR Newswire noted the program covers food, beverage, and body care sectors.
Double-Layered Pita Chips Made From Real Bread
Terranean Herbs makes its signature pita chips from actual pita bread — not a pita-flavored dough. The bread is baked twice to get a crisp texture, then seasoned with bold Mediterranean flavors. This two-step process gives the chips a distinct, layered crunch that sets them apart from standard snack brands.
The product line also includes seasonings and spreads. All items are now covered under the renewed Non-GMO verification, giving shoppers confidence that the ingredients meet strict non-genetically modified standards, according to PR Newswire.
Chamoun Builds Community Through Food and Employment
Tina Chamoun founded Terranean Herbs with more than snacks in mind. The company runs community programs that create jobs for immigrant women. It also works to build cultural connection and promote sustainability in its local Cleveland community.
Chamoun's Lebanese American background shapes everything from the recipes to the mission. Yahoo Finance reported the company uses food as a bridge — connecting customers to Mediterranean culture while creating economic opportunity for women who are new to the United States.
Non-GMO Label Opens Doors to Mainstream Retail Shelves
Keeping a Non-GMO Project Verified label is a key step for small brands that want to sell in large grocery chains. Many retailers require or favor the label. Without funding support, the renewal cost alone can block small businesses from competing.
For Terranean Herbs, the ETP grant means the Non-GMO butterfly label stays on its packaging. That small symbol carries big weight with health-conscious shoppers. It signals transparency and ingredient integrity — two things Chamoun has made central to her brand's identity, according to PR Newswire.
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