Wrinkle-defying beauty sale.
Discover Sculpted by Aimee's 'Pink Fest' sale featuring 'miracle' makeup praised for mature skin.
A viral testimonial from a 52-year-old woman has helped propel Irish cosmetics brand Sculpted by Aimee into the spotlight, after she praised its £24 HydraTint as a "miracle" makeup that "doesn't sit in wrinkles." The buzz coincides with the brand's "Pink Fest" summer sale, running from June 25 to June 30, offering discounts of up to 25% off, according to Examiner Live.
The timing has been a masterstroke. The testimonial went viral just as the sale launched, driving shoppers to the brand's site and pushing popular shades of the Cloud Cream and Cream Luxe Blush to waitlist status, according to Devon Live.
How the Pink Fest Discounts Actually Work
The sale is straightforward. Buy two products and get 15% off. Buy three or more and the discount rises to 25%, according to Coventry Telegraph. Every product in the range qualifies, including bestsellers.
The headline bundle — Cloud Cream (£30), HydraTint (£24), and Cream Luxe Blush (£32) — drops from £86 to £54 with the 25% discount. That's a £32 saving on three of the brand's most-talked-about products, as reported by Kent Live.
The £24 Product That Started a Viral Moment
The HydraTint is priced at £24 and is described as 90% skincare. It offers light-to-medium coverage and is designed to give skin a "lit-from-within" glow rather than a heavy, cakey finish. For many women over 45, that difference is significant — traditional foundations tend to settle into lines and creases throughout the day.
The viral reviewer's words — that the product "doesn't sit in wrinkles" — cut straight to the core concern of the mature skin market. Brand founder Aimee Connolly has said her mission is to offer "brilliant basics that help you feel like your best self in minutes," according to Coventry Telegraph.
Cloud Cream Leads With 1,800 Five-Star Reviews
The brand's top-selling product is the Cloud Cream, priced at £30. It has racked up over 1,800 five-star reviews. Shoppers describe the texture as "like butter" and say it is especially good in hot weather, when heavier creams tend to slide off, according to Examiner Live.
A brand-run clinical trial on 60 participants found 98% reported immediate hydration and 95% said their skin felt smoother. Those are brand-commissioned figures, so treat them with some caution. Still, the volume of independent consumer reviews suggests the product has genuine fans, as noted by Kent Live.
A Fast-Growing Brand With a €32 Million Revenue Base
Sculpted by Aimee is not a small operation. Founded in 2016 by Dublin makeup artist Aimee Connolly with €10,000 in personal savings, the brand grew its revenue by 47% in one year — from €22.2 million in 2023 to €32.6 million in 2024. It now employs 135 people and stocks shelves at Boots, John Lewis, Selfridges, and ASOS.
Some long-term fans on forums like Reddit have raised concerns that rapid growth has brought formula inconsistencies in some products. But the mainstream momentum is hard to argue with. The Pink Fest sale runs until June 30, according to Devon Live.
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