Education Fuels Growth

New Study by Absorb Software Details How Top Customer Education Programs Drive Measurable Business Growth

A benchmarking study by Absorb Software and Lighthouse Research & Advisory has revealed that the highest-performing customer education programs deliver measurable business results, from retention to product adoption, and outlines a clear path for programs to achieve these results. The study, conducted in partnership with Lighthouse, found that high-performing programs report a two-to-three-times advantage across learner return, ROI confidence, and strategic positioning. The findings were presented in a live webinar on June 25 at 11:00 a.m. ET. The report provides a shared, evidence-based picture of the successful high-performance customer education program. It also highlighted five key practices that separate top performers from the rest of the rest. The highest-return programs offer multiple or tiered certifications, multiple tiers of repeat participation driven by Customer Success, proactive engagement across the customer lifecycle, and a defined plan to re-engage inactive learners. Key findings include five habits that separate the leaders. The research also highlighted the importance of measurement for programs, with 52% of programs stating they are confident they can demonstrate return on investment, yet 52% still report at least one fundamental measurement gap. The number of organizations treating customer education as a strategic growth lever has been significantly underestimated.

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