Tennis Goes AI
Infosys and LTA Introduce AI-Powered Fan Experiences Across British Tennis Season
Infosys and the Lawn Tennis Association have launched a new set of AI-powered fan tools for the British grass-court season, debuting at the HSBC Championships at Queen's Club from June 6–21, 2026. The rollout includes a Match Center, live Fan Polls, Head-to-Head Insights, and an AI commentary engine — all built on Infosys's Topaz AI platform. PR Newswire reported the partnership was first signed in May 2025, naming Infosys the official AI and Innovation Partner through 2027.
At Queen's Club, fans can visit a dedicated Fan Zone where a humanoid robot named Rally will greet visitors, offer selfie photo ops, and share real-time match insights. This year's tournament is also historic: for the first time in over 50 years, Queen's Club is hosting a women's WTA 500 event alongside the men's ATP 500, according to Newswire.
What the AI Tools Actually Do for Fans
The Match Center pulls 30 years of historical data and combines it with live ball-tracking. It doesn't just show the score — it explains why a match is shifting. Infosys calls this
The AI commentary engine uses a
Rally the Robot and the On-Site Fan Zone
Rally is an AI-powered humanoid robot with computer vision and audio capabilities. Fans can trigger a Selfie Mode, ask it questions, and get live match updates. Stock Titan noted that Rally first appeared at Roland-Garros in May 2026, alongside a separate StatsBot called Rolly, before making the move to Queen's Club.
Beyond Rally, the Fan Zone also features VR Tennis, letting visitors experience the sport in an immersive format. LTA Managing Director Chris Pollard said the goal is to deliver a
A 139-Year-Old Tournament Meets Agentic AI
Queen's Club has a 139-year legacy. Infosys has spent over a decade in tennis, serving as tech partner for the ATP Tour since 2015 and also working with Roland-Garros. The LTA governs more than 23,000 courts and 2.5 million members in Great Britain, according to CA Finance Yahoo.
Not everyone is cheering. A CivicScience poll found that 37% of sports fans still view AI in sports negatively, citing concerns over authenticity and data privacy. Critics argue tools like AI commentary risk removing the raw, human drama that makes live sport compelling.
Infosys Stock Jumps as AI Sports Market Grows
Infosys shares rose 5.51% on June 2, 2026 — the day before the official launch — as investors backed the company's AI-first push. Infosys reported a large deal total contract value of $14.9 billion for FY26. The company now has AI-led programs running inside 90% of its top 200 clients, according to UK Market Screener.
The broader AI in sports market is projected to reach $4.4 billion by 2030, per Mordor Intelligence. Infosys CMO Sumit Virmani said the LTA partnership is about
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