Macao's Jogging Adventure
Macao Government Tourism Office Partners Flyday HK for "GET, SET, GLOW 2026" Jogging Campaign
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The Macao Government Tourism Office (MGTO) has teamed up with Hong Kong travel platform Flyday HK to launch "MACAO, GET, SET, GLOW 2026," a new in-depth travel campaign built around the theme "Run Beyond the Landmarks," according to PR Newswire. The campaign aims to pull visitors deeper into Macao's streets, culture, and food scene — far beyond the city's famous casinos and monuments.
At the heart of the campaign are 8 jogging exploration routes, led by influencers and designed for runners of all skill levels — beginner, intermediate, and advanced. The routes double as cultural tours, guiding participants through Macao's neighborhoods and heritage sites on foot, reports Yahoo Finance.
Eight Running Routes Turn Macao Into a Live Tour
The campaign's 8 jogging routes are its biggest draw. Each route is designed to take runners through a different side of Macao — from historic alleyways to waterfront paths. Influencers lead each route, acting as local guides rather than just social media personalities, according to PR Newswire.
The three difficulty tiers mean casual walkers and serious runners can both join in. Beginners get gentler, shorter paths. Advanced participants tackle longer, more demanding routes. The goal is simple: get visitors moving through the city instead of just standing in front of it.
Six Social Platforms Drive Word-of-Mouth Across Communities
MGTO and Flyday HK are spreading the campaign across 6 major platforms: Instagram, Facebook, Threads, TikTok, Xiaohongshu, and YouTube. That mix targets both Western and Chinese-speaking audiences at the same time, according to Yahoo Finance Singapore.
The multi-platform approach is designed to create organic buzz — the kind that spreads when real people share real experiences. By covering Xiaohongshu (popular in mainland China) alongside TikTok and Instagram, the campaign reaches travel communities that rarely overlap on a single platform.
Street Interviews Let Real Locals Tell Macao's Story
Beyond the running routes, the campaign features an interactive "Street Interview" series. Three local Macao residents appear on camera to talk about three specific topics: food culture, jogging routes, and heritage sites, reports Yahoo Finance Canada.
The format is intentional. Instead of polished tourism ads, the series puts real voices front and center. Local residents speak from personal experience, giving potential visitors an unscripted look at daily life in Macao. It's a direct contrast to glossy promotional content.
Why MGTO Is Betting on Active, Experience-First Tourism
The "Run Beyond the Landmarks" theme signals a shift in how Macao wants to market itself. Rather than promoting casinos or iconic skylines, the campaign pushes activity-based travel — experiences that require visitors to slow down, explore on foot, and engage with local communities, according to PR Newswire.
Partnering with Flyday HK, a Hong Kong-based platform with an established travel audience, gives MGTO direct access to one of its closest and most important visitor markets. Hong Kong travelers can reach Macao in under an hour by ferry, making the city a natural weekend destination for active tourism campaigns like this one.
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