Ryanair Adjusts Family Seating Policy, Offers Free Rear Seats Amid CMA Probe

The CMA reported that the typical fee for a 'mandatory family seat' was about £8 per leg, a detail cited in its probe into Ryanair's policy.
Ryanair says the policy tweak aligns with the industry standard across EU airlines and is revenue-neutral, arguing regulators’ stance would stifle innovation and progress.
From 25 June, families that do not pre-book seats will receive a free seat allocation after check-in, and are more likely to be seated toward the rear of the cabin.
Michael O'Leary criticized the CMA, saying regulators are 'turning a blind eye' to high fares on routes with little competition.
Ryanair has agreed to let parents sit with their children for free, backing down after the UK's Competition and Markets Authority launched a formal probe into its seating charges. The change, which took effect on June 25, means families who skip pre-booking will get a free seat allocation after check-in — though The Guardian reports those seats will likely be toward the rear of the plane.
The airline had previously charged parents around £8 per flight leg for a so-called "mandatory family seat" — a fee the CMA says may break consumer protection law. Ryanair called the policy shift a "minor tweak" and insists it is revenue-neutral.
The CMA opened its investigation on June 11, 2026, according to GOV.UK. The watchdog focused on two problems. First, it questioned whether charging for a safety requirement — keeping children next to adults during emergencies — counts as an unfair contract term. Second, it examined whether the £8 fee was a hidden "drip price" that should have appeared in the headline fare from the start.
The probe was triggered by a complaint from consumer group Which?, Lewis Silkin LLP noted. The CMA cited two laws: the Consumer Rights Act 2015 and the newer Digital Markets, Competition and Consumers Act 2024. A CMA spokesperson warned: "Ryanair claims its seating policy now complies with the law, and we'll test that thoroughly... Our investigation remains ongoing," according to City AM.
Under the old policy, families with children aged 2 to 11 had to buy at least one reserved adult seat to guarantee sitting together. Up to four children could then sit alongside that adult for free. Reserved seats ranged from £4 to £12 per leg, GOV.UK reported. Families who skipped the fee had no guarantee of sitting together at all.
The airline served roughly 60 million UK passengers in 2025, according to CX Network, meaning the policy touched an enormous number of families. Critics argued the charge was effectively a penalty for meeting a basic safety need — not an optional upgrade.
CEO Michael O'Leary did not go quietly. He said the CMA is "on a mission to force Ryanair to adopt the less transparent and less consumer-friendly family seating policy applied by most other airlines — just because it's the industry standard," according to Morningstar. He also accused the regulator of "turning a blind eye" to high fares on routes with little competition.
Ryanair also attacked the "Starmer Government," framing the probe as a political stunt, Belfast Live reported. The airline argued that forcing it to adopt industry norms would raise base fares and hurt the poorest travellers who benefit most from unbundled, low-cost tickets. Ryanair maintains the change is revenue-neutral because families who want front seats will still pay for them.
From June 25, families who do not pre-book seats will get a free allocation assigned after check-in. Those seats will typically be at the rear of the cabin, Coventry Live noted. Families who want the front rows can still pay. Aviation analysts told The Mirror the move is a "tactical retreat" — Ryanair keeps premium seat revenue while technically giving regulators the free option they demanded.
The case could ripple across the industry. If the CMA proves that safety-linked seating cannot be a paid extra, other budget carriers may face similar scrutiny of their ancillary fee structures, Travel Weekly reported. The CMA's investigation is still open, meaning Ryanair is not yet in the clear — and the final ruling could set a new legal standard for all UK airlines.
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