NHL's New City Jerseys

Fanatics' First Major League-Wide Push Under New Deal

Fanatics became the NHL's official uniform supplier in the 2024-25 season, replacing Adidas. Hometown Remix marks the first time the company has produced a 32-team special edition program iHeart Radio. This positions Fanatics as the uniform partner for major annual releases, cementing its role in NHL merchandising strategy beyond standard team jerseys.

How Hometown Remix Differs From Adidas' Reverse Retro

Adidas ran two Reverse Retro campaigns in 2020-21 and 2022-23. Those programs took teams' vintage jerseys and flipped their original color schemes iHeart Radio. Hometown Remix operates differently. Instead of reversing past designs, it creates entirely new city-focused uniforms with colors and logos inspired by local culture and fan identity.

The key distinction: Reverse Retro looked backward at team history. Hometown Remix looks outward at the city itself iHeart Radio. This forward-thinking approach suggests designs rooted in urban identity rather than uniform archaeology.

Early Design Leaks Hint at Bold City Inspiration

A graphics leak suggests the Florida Panthers could wear a pink Hometown Remix jersey, signaling bold color choices that may spark debate among traditionalists iHeart Radio. The Washington Capitals appear poised to revive their historic 'Screaming Eagle' logo, potentially showing how retro-inspired elements fit within the city-culture theme.

Fanatics described Hometown Remix as 'inspired by the fans, cities and culture that make each team feel like home' iHeart Radio. This positioning suggests designs will prioritize emotional connection to place over strict brand consistency, possibly prioritizing local pride over uniform uniformity.

Full Rollout Planned for 2026-27 Season

All 32 NHL teams will receive Hometown Remix jerseys in the 2026-27 season iHeart Radio. The program will be released as a distinct collection separate from any team alternates, ensuring Hometown Remix stands apart from regular season uniforms. Fanatics and the NHL plan to reveal specific designs after September 29, when the regular season begins.

The initiative reflects the NHL's broader shift toward city-centric branding and modern retro campaigns. Bundling jerseys, headwear, and other merchandise ensures fans can fully embrace the Hometown Remix aesthetic iHeart Radio. The strategy capitalizes on nostalgia and local pride while giving Fanatics a major platform to showcase uniform design capability.