Geary Expands with Veteran Talent
Geary Company Advertising Strengthens Team with Two Veteran Industry Hires
Key Points
Joaquin Gracida previously hosted a morning show on KSON-FM in San Diego and served as project director for Directions in Radio, in addition to working with major news networks and KUSI before joining Geary.
Geary Company Advertising is described in the releases as one of Nevada’s oldest advertising agencies, reinforcing the long-standing presence of the firm in the Las Vegas market.
Shelby Little is highlighted as a strategic research specialist, in addition to her core media-planning duties, gathering and validating market insights to help drive multiplatform campaigns and informing budget decisions.
The press materials frame the two hires as reinforcing Geary’s ongoing growth strategy to adapt to evolving business and media landscapes and to deliver multiplatform, results-driven campaigns through complementary strengths.
Geary Company Advertising, one of Nevada's oldest ad agencies, has added two seasoned media veterans to its Las Vegas team. The agency named Joaquin Gracida as account manager and Shelby Little as media planner and buyer, according to Financial Content.
CEO Jim McKusick said the two hires reinforce Geary's push to deliver multiplatform, results-driven campaigns as the media landscape continues to shift. The additions signal the agency is actively growing its team to stay ahead of changes in traditional, digital, and emerging media.
Gracida Brings 30 Years of Broadcast Sales Experience
Joaquin Gracida joins Geary with more than 30 years in radio and television media sales. He has worked across national, regional, and local markets, including San Diego, Kansas City, Albuquerque, Phoenix, and Las Vegas, according to Financial Content.
His resume includes hosting a morning show on KSON-FM in San Diego. He also served as project director for Directions in Radio and worked with major news networks and KUSI before joining Geary, KBEW reported.
Little Adds 20 Years of Strategic Media Planning
Shelby Little brings over 20 years of media planning experience to her new role. Her work covers audience research, channel selection, budget development, campaign strategy, and negotiation, according to My Eagle Country.
The agency also highlights Little as a strategic research specialist. She gathers and validates market insights that shape multiplatform campaigns and inform budget decisions. Her skills complement Gracida's deep broadcast sales background.
Geary Positions Itself for a Shifting Media Landscape
Geary Company Advertising has operated in Nevada for decades. The agency describes itself as one of the state's oldest, giving it a long track record in the Las Vegas market, according to Financial Content.
The press materials frame both hires as part of a clear growth strategy. The agency wants to adapt to evolving business conditions and deliver campaigns that work across many platforms at once. The two new team members bring skills that, together, cover the full range of modern media buying and planning.
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