Samsung Restructures US Operations
Samsung Cuts Hundreds of US Jobs as Consumer Electronics HQ Moves to Texas
Anonymous
Key Points
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Samsung Electronics America plans to relocate its U.S. consumer electronics headquarters from New Jersey to Texas by the end of the year, a move that will affect Englewood Cliffs operations and 739 roles.
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In Plano, Texas, about 100 workers were laid off, including staff in the mobile division; the company ties the moves to uneven performance, noting the mobile unit has posted its first-ever loss.
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The WARN notice describes the New Jersey reductions as one of the largest single job reductions disclosed in the state this year.
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Samsung’s chip division is thriving and driving profits, even as its consumer electronics unit struggles with high chip costs and stiff competition.
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Samsung reported roughly 11,770 U.S. employees as of the end of 2025, underscoring the broader scale of its U.S. business beyond the Englewood-Cliffs relocation.
Samsung Electronics America is cutting 739 jobs at its Englewood Cliffs, New Jersey office as it moves its U.S. consumer electronics headquarters to Texas by the end of 2025, according to Tom's Hardware. The cuts span display, mobile, phone, television, and home appliance teams. The company is also offering relocation packages to some affected workers.
A separate round of roughly 100 layoffs hit Samsung's Plano, Texas office at the same time, including workers in the mobile division, Sammy Fans reported. All told, more than 800 U.S. jobs are being cut or relocated in one of the largest single job reductions disclosed in New Jersey this year.
New Jersey Loses Nearly 740 Jobs in One Move
Samsung filed a WARN notice — a federally required layoff warning — covering 739 roles in Englewood Cliffs. The affected unit handles consumer electronics and does not include Samsung's semiconductor business, Tom's Hardware confirmed. Samsung Electronics America employs about 1,200 people in New Jersey, meaning the cuts touch more than half of its local workforce.
Samsung says the move is about relocation, not a global restructuring. The company is consolidating U.S. consumer electronics operations into Texas to tap into the state's growing technology and AI ecosystem, according to Sammy Fans. Workers who refuse to relocate are being let go.
Mobile Unit Posts First-Ever Loss as Texas Cuts Hit Too
The 100 layoffs in Plano, Texas come at a tough time for Samsung's consumer side. The mobile division has posted its first-ever loss, BigGo Finance reported. High chip costs and fierce competition from rivals like Apple have squeezed profits in phones, TVs, and home appliances.
Samsung reported roughly 11,770 U.S. employees as of the end of 2025, according to MLQ.ai. The Texas and New Jersey cuts combined represent a small but notable share of that total, and they signal that Samsung is trimming its consumer electronics headcount while keeping its chip operations intact.
Chip Division Thrives While Consumer Electronics Struggles
Samsung's semiconductor unit is doing well. The chip division is posting record profits and driving most of the company's gains, Tom's Hardware noted. That success stands in sharp contrast to the consumer side, where rising costs and slow sales have forced the company to rethink its structure.
The split performance puts Samsung in an awkward spot. It is a global leader in memory chips, but its phones and TVs face real pressure. The Texas consolidation is partly an attempt to cut costs and get teams working more closely together in one location, rather than spread across both coasts.
What the Texas Move Means for Local Communities
The Englewood Cliffs cuts are among the largest disclosed in New Jersey so far this year. The Press noted that Reuters framed the development as a reminder that a single corporate relocation can reshape local job markets fast. Englewood Cliffs has been Samsung's U.S. base for years, making the departure a significant loss for the area.
Texas, meanwhile, stands to gain. Samsung already has a major chip factory in Taylor, Texas, and a large office presence in Plano. Centralizing consumer electronics leadership there fits a broader pattern of tech companies building up operations in the state, drawn by lower costs and a growing talent pool.
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