Samsung's Robotics Future
Samsung Establishes RX Office, Centralizing Robotics for Future Growth and Global Expansion
Anonymous
Key Points
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Samsung's DAM-VLA framework for robot manipulation and the EHC-MM system for mobile manipulation are among the explicit technical advances being pursued, signaling progress in both manipulation and mobile robotics.
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The RX Office's main base will be at the Seoul R&D Campus in Umyeon-dong, Seocho-gu, Seoul, consolidating robotics personnel and enabling closer collaboration across teams.
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Kim Hyun-jin (Seoul National University) and Kim Eui-gyeom (Ajou University) are expected to join the RX Office, bringing leading academic expertise in intelligent autonomous robotic systems and manipulation.
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Samsung plans to actively recruit top global talent from abroad as it builds robotics hubs in the United States, China and Japan to tap into international ecosystems.
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A robotics-division strategy aims to merge AI, sensors and chip expertise into unified robotic platforms for home and enterprise use, expanding into home automation, healthcare and logistics rather than relying solely on flagship smartphones.
Samsung Electronics has created a new robotics division called the RX Business Promotion Office — short for Robotics eXperience — reporting directly to the CEO, according to Yahoo Finance. The move signals Samsung's push to make robotics a core growth engine, not just a side project.
Roh Tae-moon will lead the RX Office overall, while Lee Dong-geon, a former Hyundai executive, will head the Robotics Strategy Team, Market Screener reported. The division will be based at Samsung's Seoul R&D Campus in Seocho-gu.
CEO-Backed Office Centralizes Scattered Robotics Teams
Until now, Samsung's robotics work was spread across different teams with no unified direction. The RX Office brings all of that under one roof — literally. The main base will be at the Seoul R&D Campus in Umyeon-dong, Sammy Fans reported. Centralizing staff is meant to speed up teamwork and cut delays between research groups.
Samsung will also build a new data factory at its Gumi plant. This facility will create a data-driven foundation for robotics development. Having the division report directly to the CEO is a strong signal. It means robotics gets top-level attention and resources, not just middle-management support, according to Yahoo Finance.
Top Academics and Ex-Hyundai Talent Join the Team
Samsung is pulling in serious outside expertise. Kim Hyun-jin from Seoul National University and Kim Eui-gyeom from Ajou University are expected to join the RX Office, Sammy Fans reported. Both specialize in intelligent autonomous robots and manipulation systems — exactly what Samsung needs to build competitive robots.
Lee Dong-geon's background at Hyundai adds industrial robotics experience to the mix. Hyundai is one of the world's biggest players in factory and warehouse robots. Bringing someone from that world into Samsung's strategy team shows the company is serious about real-world deployment, not just lab demos.
Global Hubs Planned in US, China, and Japan
Samsung plans to open robotics research hubs in the United States, China, and Japan, according to Market Screener. The goal is to tap into local talent and tech ecosystems in each country. Samsung also plans to actively recruit top global talent from abroad to staff these new centers.
The international expansion is part of a push to advance three key areas: AI-driven navigation, robot manipulation, and motion control. Samsung's DAM-VLA framework targets manipulation tasks, while its EHC-MM system focuses on mobile manipulation — meaning robots that can move around and grab objects. Both are concrete technical steps toward robots that work in real homes and factories.
AI, Chips, and Sensors Merge Into One Robot Platform
Samsung's broader plan is to fuse its strengths — AI, semiconductors, and sensors — into unified robotic platforms, Sammy Fans reported. Target markets include home automation, healthcare, and logistics. This is a direct shift away from relying on smartphones as the company's main growth driver.
The strategy aims to produce scalable, customer-ready solutions rather than one-off prototypes. Samsung has not announced a product launch date. But creating a CEO-level division with academic recruits, global hubs, and a dedicated data factory suggests the company expects robots to be a major business within a few years, according to Yahoo Finance.
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