Largest iPhone Display Hinted
Apple Tests Larger 7-Inch iPhone Display for Potential 20th Anniversary Model
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Three potential paths for the 20th‑anniversary iPhone’s branding/placement are discussed by 9to5Mac: a standalone anniversary device, incorporation into the iPhone 19 Pro/Pro Max line, or a jump to iPhone 20 from the current numbering.
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Macworld reports the anniversary model could feature a quad‑curved, near bezel‑less screen around the device, with a punch‑hole camera, plus haptic buttons and an upgraded camera system.
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Digital Trends emphasizes the 6.96‑inch panel is an experimental test, not a confirmed production model, and the measurement comes from a single leaker; Apple could move the display to another model or drop the idea.
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AppleInsider notes that if the screen is 6.96 inches, it would likely be marketed as a 7‑inch display, implying roughly a 2% real increase over the current largest iPhone, with no solid confirmation on specs yet.
Apple is testing a 6.96-inch display for a future iPhone — a panel the company would likely market as a 7-inch screen, making it the largest iPhone ever built. The rumor comes from prolific Weibo leaker Digital Chat Station and has been picked up by Macworld and Digital Trends, though both outlets note the panel is experimental and not yet confirmed for production.
The timing points to Apple's 20th anniversary iPhone, expected around 2027. The design would feature an edge-to-edge, near-borderless screen with curved glass on all four sides. But a prototype in testing is a long way from a product on store shelves.
A 7-Inch Screen That Is Really 6.96 Inches
The rumored display measures 6.96 inches — just barely short of the 7-inch mark. AppleInsider notes that Apple would almost certainly market it as a full 7 inches. That sounds dramatic, but the current iPhone 16 and 17 Pro Max already measure 6.9 inches. The real-world size jump is roughly 2%.
Digital Trends cautions that this measurement comes from a single leaker. Apple could shift the display to a different model entirely. The company could also drop the idea before anything ships. No official specs exist yet.
Edge-to-Edge Glass and a Bold New Design
The anniversary iPhone would not just be bigger — it would look different. Macworld reports the device could feature a quad-curved screen, meaning the glass bends on all four sides of the phone. The result would be a near bezel-less slab with almost no border around the display.
Other expected features include haptic buttons — buttons that vibrate instead of physically clicking — a punch-hole camera at the top of the screen, and an upgraded camera system. The design would keep the same aspect ratio as the current Pro Max, so the phone would not look dramatically different in your hand.
Three Possible Names, One Big Question Mark
Nobody knows what Apple will call this phone. 9to5Mac lays out three options. Apple could release a standalone anniversary device with its own branding. It could fold the new design into the iPhone 19 Pro and Pro Max lineup. Or it could skip ahead and rebrand the entire line as iPhone 20 to mark the milestone.
NotebookCheck adds that leakers have referenced the device as the iPhone 20 Pro Max, suggesting Apple may favor the numbering jump. Bloomberg has also reported Apple is weighing two different size options for the anniversary models. No final decision has been confirmed.
Why This Rumor Deserves Caution
The entire story rests on one leaker posting on Weibo. Digital Trends is direct about this: the 6.96-inch panel is an experimental test unit, not a confirmed product. Apple tests many display sizes and hardware ideas that never reach customers. A test in a lab today does not mean a phone in stores in 2027.
Still, the idea fits a pattern. Apple has slowly grown iPhone screens over the years, from 3.5 inches on the original iPhone to 6.9 inches today. A 7-inch milestone for the 20th anniversary would make for a clean marketing story — which is exactly the kind of move Apple tends to make.
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