New KFC Concept Test
KFC Opens Texas Concept Restaurant to Test Breakfast and New Menu Items
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Key Points
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The McKinney menu gives familiar sides a makeover: Rainbow Slaw combines cabbage with vegetables including red cabbage and kale, while KFC’s mashed potatoes will include small potato chunks. New items include a premium sandwich with slaw and sauce, and a Twister that can be customized with bacon.
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Open House includes a photo booth and a counter selling KFC-branded merchandise. Chief Concept Officer Christophe Poirier said the design aims to make customers remember how they felt while eating, and that automating ordering can let employees focus more on hospitality.
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KFC ranked fifth among U.S. fast-food chicken chains in sales, behind Chick-fil-A, Popeyes, Raising Cane’s and Wingstop. The company reported 2% same-store sales growth for KFC in the second quarter, while sales in its largest market, China, rose 6%.
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KFC did not specify which parts of Open House might reach its 3,424 U.S. restaurants; however, similar beverage offerings have already been introduced in markets including the United Kingdom, Canada, Australia and Turkey.
KFC opened Open House, a 3,400-square-foot concept restaurant in McKinney, Texas, to test new ideas across its U.S. chain Yahoo News. The site marks the first time KFC has offered breakfast at a U.S. location, alongside boba drinks, expanded sauces, and customizable items like tenders and sandwiches Fox 21 News. The restaurant blends self-order kiosks and dual drive-thru lanes with table service and mobile pickup, creating what KFC hopes will be a more memorable dining experience Chain Store Age.
KFC ranked fifth among U.S. fast-food chicken chains in sales, behind Chick-fil-A, Popeyes, Raising Cane's, and Wingstop Yahoo News. The company reported 2% same-store sales growth for KFC in the second quarter. Customer feedback at Open House will guide which changes KFC rolls out nationwide.
Breakfast and Boba Join KFC's Texas Menu
Open House serves customers from 6 a.m. to midnight and seats 52 guests Yahoo News. Breakfast items include mini cronuts alongside traditional KFC offerings Fox 21 News. The expanded menu also features a premium sandwich with slaw and sauce, plus a customizable Twister with optional bacon The Sun.
Familiar sides get makeovers here. Rainbow Slaw combines cabbage with red cabbage and kale. Mashed potatoes now include small potato chunks Chain Store Age. Similar beverage offerings have already rolled out in the United Kingdom, Canada, Australia, and Turkey.
Automating Orders to Focus on Hospitality
Open House features a photo booth and a counter selling KFC-branded merchandise The Sun. Chief Concept Officer Christophe Poirier said the design aims to make customers remember how they felt while eating. Automating the ordering process lets employees focus more on hospitality rather than taking orders The Sun.
The restaurant blends mid-century modern design with flexible indoor and outdoor spaces Chain Store Age. Dual drive-thru lanes speed up service. Mobile pickup and table service options give customers flexibility in how they dine.
KFC's Path Back in Crowded Chicken Market
KFC trails behind four major competitors in U.S. fast-food chicken sales Yahoo News. The 2% same-store sales growth for KFC in the second quarter shows modest momentum. China, KFC's largest market, performed stronger with 6% sales growth Yahoo News.
Open House represents KFC's "Kentucky Fried Comeback" growth plan Yahoo News. The company has not specified which Open House features will reach its 3,424 U.S. restaurants. Success at the McKinney location will determine how broadly KFC expands breakfast, boba, and enhanced service options.
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