Saudi Arabia backs FIFA President Gianni Infantino following the collapse of a major revenue proposal.

Infantino has long-standing ties with Saudi Arabia and Crown Prince Mohammed bin Salman, and SAFF’s backing comes as the 2034 World Cup host strengthens its influence over FIFA’s direction, including appearances at Saudi-backed events in Paris.
The FIFA Forward Enterprise proposal aimed to sell a minority stake in future World Cup revenues (about 20%), a plan that was scrapped after opposition, and SAFF welcomed FIFA’s acknowledgement of errors and its decision to abandon the project.
Saff’s stance included a governance angle: Infantino has not convened a FIFA Council meeting, a detail that underscores ongoing questions about leadership and process within FIFA during this crisis.
Infantino used high-visibility events, such as attending the Esports World Cup closing ceremony in Paris, to project FIFA’s broader growth and reform agenda even as criticisms over Forward Enterprise persisted.
Saudi Arabia’s broader football-finance ecosystem—highlighted by PIF backing and a long-term Aramco sponsorship arrangement—frames SAFF’s support for Infantino within a wider strategic partnership between FIFA and its Saudi allies.
Saudi Arabia's football federation has publicly backed FIFA President Gianni Infantino as he faces growing criticism over a failed plan to sell World Cup revenue rights TSN. The Saudi Arabian Football Federation (SAFF) welcomed FIFA's decision to scrap the FIFA Forward Enterprise proposal and praised Infantino's acknowledgment of mistakes. The move signals strong support from the 2034 World Cup host, a key Infantino ally.
The endorsement comes one month after UEFA, AFC, and CONCACAF united to oppose the plan, which would have sold roughly 20% of future World Cup revenues to investors TSN. SAFF urged all football stakeholders to pursue direct dialogue and rebuild unity. The backing from Saudi Arabia may influence other confederations as FIFA navigates ongoing reform talks.
FIFA's Forward Enterprise proposal aimed to raise money by selling a minority stake in World Cup revenues to outside investors TSN. The plan faced swift and coordinated opposition from football's three largest regional confederations. UEFA, the AFC, and CONCACAF all rejected the idea within weeks, forcing FIFA to abandon it.
Infantino has deep ties to Saudi Arabia and Crown Prince Mohammed bin Salman TSN. Saudi Arabia's backing comes as the 2034 World Cup host increases its influence over FIFA's direction. SAFF's public support may sway how other confederations view Infantino's leadership during this turbulent period.
Saudi Arabia's football ecosystem includes major investments from the Public Investment Fund and a long-term Aramco sponsorship deal TSN. These partnerships frame SAFF's endorsement within a broader strategic alliance between FIFA and Saudi financial interests. The kingdom's growing role in global football gives its backing extra weight.
SAFF's statement highlighted a governance concern: Infantino has not convened a FIFA Council meeting since the crisis began TSN. This detail raises questions about FIFA's internal decision-making and transparency during a critical moment. The lack of formal council meetings underscores tensions within the federation's leadership structure.
Even as criticism of the Forward Enterprise plan mounted, Infantino continued high-profile public appearances TSN. He attended the Esports World Cup closing ceremony in Paris to project FIFA's broader growth and reform vision. The move signaled Infantino's intent to move past the revenue plan controversy and refocus on football's global expansion.
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