Zillow Exec Share Sales
Zillow Executives Sell Class C Shares to Cover Tax Withholding on Vesting RSUs
Key Points
Jennifer Rock's Form 4 shows an exact weighted average sale price of $34.2383 for 990 Zillow Group Class C shares, with individual trades ranging from $34.16 to $34.48 on August 13, 2026, to cover tax withholding on RSU vesting.
Dan Spaulding's August 14, 2026 sale was 3,169 shares at a weighted average of $35.3692 and was not tax-related, while the August 13, 2026 sale of 1,966 shares at $34.2444 was to cover tax withholding; the filing indicates the Rule 10b5-1 checkbox as false.
Jeremy Hofmann's two reported sales totaled 9,171 Zillow Group Class C shares: 3,510 shares on August 13 at a weighted average of $34.2421 and 5,661 shares on August 17 at $34.1775; one of the trades was conducted under a Rule 10b5-1 plan adopted on November 19, 2025, and Hofmann serves as COO & CFO.
Jeremy Wacksman's two open-market transactions totaling 15,125 Zillow Group Class C shares occurred across multiple trades with price ranges roughly between $34.16 and $34.50 (some references cite a range extending to about $34.01–$34.47); the sales include a Rule 10b5-1 plan component and tax-withholding-related dispositions.
Several Zillow Group executives sold millions of dollars worth of Class C shares on August 13–14 and 17, 2026, with most sales tied to routine tax obligations on vesting restricted stock units. Prices ranged from roughly $34.01 to $35.37 per share across the transactions, according to Watchlist News.
The sellers included CEO Jeremy Wacksman, COO and CFO Jeremy Hofmann, and three other insiders. Combined, the five executives disposed of more than 33,500 shares over the four-day window.
CEO and CFO Lead the Pack in Share Disposals
CEO Jeremy Wacksman reported two open-market sales totaling 15,125 Class C shares. Trades fell in a price range of roughly $34.01 to $34.50, according to Watchlist News. One block was sold under a pre-arranged Rule 10b5-1 trading plan. The other was to cover tax withholding on vesting RSUs.
CFO Jeremy Hofmann sold a combined 9,171 shares across two dates. He sold 3,510 shares on August 13 at a weighted average of $34.2421 per share. He then sold 5,661 shares on August 17 at $34.1775, to cover tax withholding on RSU vesting, Watchlist News reported. His August 17 sale was made under a Rule 10b5-1 plan he adopted on November 19, 2025.
Dan Spaulding Makes One Tax Sale, One Open-Market Sale
Dan Spaulding reported two separate transactions. On August 13, he sold 1,966 shares at a weighted average of $34.2444 to cover tax withholding, according to Watchlist News. That is a standard move when RSUs vest — the company withholds shares to pay the employee's income tax bill.
On August 14, Spaulding sold an additional 3,169 shares at a higher weighted average of $35.3692. The filing marked this sale as not tax-related, according to Watchlist News. It also noted the Rule 10b5-1 checkbox as false, meaning it was a discretionary open-market sale.
Rock and Samuelson Report Smaller Tax-Related Disposals
Jennifer Rock sold 990 shares on August 13 at a weighted average of $34.2383. Individual trades in that block ranged from $34.16 to $34.48, according to Watchlist News. The sale was to cover tax withholding on RSU vesting. After the transaction, Rock held 58,752 shares directly.
Errol G. Samuelson sold 3,154 shares on August 13, also at a weighted average of roughly $34.24, per Watchlist News. That sale likewise covered tax withholding tied to vesting RSUs. Samuelson was left with 130,885 direct shares after the transaction.
Tax Withholding Sales Are Routine, Not a Red Flag
Most of the August activity was driven by RSU vesting. When RSUs vest, the IRS treats them as ordinary income. Companies often sell a portion of shares automatically to cover the tax bill. This kind of sale does not mean an insider is betting against the stock.
The exception is Spaulding's August 14 discretionary sale of 3,169 shares at $35.37 — slightly above the tax-withholding prices seen that week. Stock Titan noted ongoing insider disclosure activity at Zillow during this period. Investors typically watch discretionary sales more closely than mandatory tax-withholding disposals.
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