Jisoo, Seo In-guk K-drama set for March 6

Netflix will premiere Boyfriend on Demand, a 10-episode K-drama directed by Kim Jung-sik and starring BLACKPINK’s Jisoo and Seo In-guk, on March 6, 2026. The glossy rom-com centers on an exhausted webtoon producer who subscribes to a virtual dating simulation, exploring themes of burnout, app-driven intimacy and the blurring of virtual and real relationships, with hints of workplace rivalry turning into romance.

Netflix will premiere Boyfriend on Demand, a 10-episode K-drama starring BLACKPINK’s Jisoo and Seo In-guk and directed by Kim Jung-sik, on March 6, 2026. The glossy rom-com with a speculative edge follows Seo Mi-rae (Jisoo), an overworked webtoon producer who escapes burnout by subscribing to an AI-driven virtual dating simulation that delivers tailored dates. Promotional teasers show immersive, picturesque virtual dates and suggest a rivals-to-lovers thread with Seo In-guk’s character, while the plot probes the blurred lines between digital intimacy and real relationships. The series is framed around themes of workplace exhaustion, algorithm-driven romance, and the temptation to outsource emotional labor to technology. Jisoo’s casting marks a return to long-form acting after a busy year of music and touring, and the show aims to blend charm, comedy and existential unease to stand out in Netflix’s expanding K-drama slate.

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