Ulta Beauty Reports Strong Q1 Sales of $3.2 Billion, Repurchases $555 Million in Stock

Ulta Beauty posted $3.2 billion in net sales for the first quarter of fiscal 2026, a jump of 11.1% from the same period last year, Business Wire reported. The beauty retailer also beat Wall Street's earnings forecast by a wide margin, with diluted earnings per share of $7.74 against analyst estimates of $6.87.
Shares of ULTA climbed more than 5% in after-hours trading on June 2, according to Investing.com. CEO Kecia Steelman called it a strong start, saying the results "demonstrate the strengths of our model and the effectiveness of our strategy in an uncertain macroeconomic landscape."
Three things drove the 11.1% sales gain: higher comparable sales, new store openings, and the acquisition of British luxury retailer Space NK, Business Wire reported. Comparable sales — a key retail measure that tracks stores open at least a year — rose 5.3%. That was powered by a 3.7% increase in how much each customer spent per visit and a 1.6% rise in overall transactions.
Ulta closed its Space NK deal in July 2025, paying roughly £300 million (about $380 million) for the UK-based chain. The acquisition gave Ulta an immediate international footprint. CEO Steelman has since hinted at bringing Space NK stores to the U.S. as early as 2027, according to reporting from Stock Titan.
Gross profit margin expanded to 40.1%, up from 39.1% a year earlier, Investing.com reported. Two factors drove the improvement: higher merchandise margins and lower inventory shrink. Shrink is retail shorthand for losses from theft, damage, and errors.
The shrink reduction is the payoff from years of security investment. Ulta had been a major target for organized retail theft rings throughout 2024 and 2025. The company invested heavily in fragrance lockers and store-level security tech. Those costs now appear to be yielding results — and setting a margin floor that competitors like Sephora may struggle to match, according to Stock Titan.
Ulta spent $555 million to repurchase 958,323 shares of its own stock during the quarter, Business Wire reported. That is an average price of roughly $579 per share. The company still has $1.3 billion remaining under its existing repurchase program.
The aggressive buyback is a signal from management that it sees the stock as undervalued. Ulta's cash position is lean by historical standards — just $166.3 million in cash plus $55 million in short-term investments at quarter end. Compare that to Q1 2020, when the company held $1.15 billion in cash and investments. The shift reflects a deliberate move from hoarding cash to returning money to shareholders, according to Stock Titan.
Ulta raised its full-year earnings guidance after the strong quarter. The company now expects diluted EPS of $28.36 to $28.80 for fiscal 2026, up from its prior range of $28.05 to $28.55, Business Wire reported. That update came on the same day as the earnings conference call, hosted at 4:30 PM EDT on June 2, 2026.
Analysts at Bank of America called Ulta a "high-quality compounder" and upgraded the stock to Buy in May 2026, according to Investing.com. They pointed to Ulta's AI-powered search tools and TikTok Shop integration as long-term advantages. Jefferies analysts added that color cosmetics — which make up 38% of total sales — returned to fast growth, giving the company a strong wind at its back heading into the rest of the year.
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