Beetles, Pantone Unite
Beetles Gel Polish Announces First Pantone Collaboration, Debuting Nail Glow at Cosmoprof 2026
Beetles Gel Polish has announced its first-ever official collaboration with Pantone®, debuting a new six-shade collection called Beetles Nail Glow at Cosmoprof North America Las Vegas 2026, according to PR Newswire. The collection draws inspiration from the themes of healing and self-care, marking a major milestone for the brand.
The launch will be showcased at Booth 8215 from July 13–15, 2026, alongside nearly 500 SKUs from the brand's existing product lines, Yahoo Finance reports. It is the first time Beetles Gel Polish has partnered with Pantone®, the global authority on color standards.
Six Shades Built Around Healing and Self-Care
The Beetles Nail Glow collection features six shades, each tied to the concept of emotional healing and personal wellness. The partnership with Pantone® means each color meets the organization's strict global color standards. Pantone® is best known for its universal color-matching system used across fashion, design, and beauty industries worldwide.
By grounding the collection in healing themes, Beetles Gel Polish aims to connect nail care with a broader self-care movement. The brand has built its reputation on making gel nail products easy to use and affordable for everyday consumers, Yahoo Finance notes.
Cosmoprof Las Vegas Stage Sets Brand's Global Ambitions
Cosmoprof North America is one of the biggest professional beauty trade shows in the world. Beetles Gel Polish chose it as the platform to unveil Beetles Nail Glow, a clear signal the brand is targeting growth across both retail and professional channels, according to PR Newswire.
The three-day event runs July 13–15 at Booth 8215. Visitors will be able to see the full Pantone® collaboration alongside the brand's two core product lines — Stay Shining and Beetles PRO — which together span nearly 500 SKUs.
Stay Shining and Beetles PRO Anchor the Brand's Core Systems
Beyond the Pantone® debut, Beetles Gel Polish will showcase its two flagship systems at the event. Stay Shining targets DIY users and retail buyers. Beetles PRO is built for licensed nail professionals and salon use. Together, they form the backbone of the brand's product strategy, Yahoo Finance reports.
The nearly 500 SKUs on display reflect how aggressively Beetles Gel Polish has expanded its catalog. The brand positions itself as a one-stop solution for nail care at every level — from home users to working professionals.
Pantone® Deal Signals a New Chapter for Beetles Gel Polish
Landing a Pantone® collaboration is a significant credibility boost for any beauty brand. Pantone® partnerships are common in high-end fashion and design, but less so in the accessible nail care space. For Beetles Gel Polish, the deal signals a push toward wider recognition in global beauty markets, according to PR Newswire.
The brand described the collaboration as a milestone in its growth story. With Cosmoprof North America drawing buyers, press, and industry insiders from around the world, the July debut gives Beetles Nail Glow maximum visibility at launch.
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