IMAX Vietnam Expansion
IMAX and CGV Partner to Upgrade Three Vietnam Locations with Advanced Laser Systems by 2027
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IMAX and CGV have struck a deal to upgrade three existing IMAX theaters in Vietnam to the latest IMAX with Laser technology, according to Yahoo Finance. The upgrades cover locations in Ho Chi Minh City and Hanoi, with work set to begin in 2027.
Once complete, every CGV-operated IMAX screen in Vietnam will run on the Laser system — the brand's most advanced projection technology. The deal marks another milestone in IMAX's fast-growing footprint in the country, where its network has doubled to eight locations since 2022, Yahoo Finance reports.
Vietnam's IMAX Network Has Doubled Since 2022
Vietnam has become one of IMAX's fastest-growing markets in Southeast Asia. The network has grown from four to eight locations in just three years, per ADVFN. That growth is driven by a passionate local moviegoing audience and rising demand for premium big-screen experiences.
A strengthening Vietnamese film industry has also played a role. Local-language films are drawing bigger crowds, and viewers are increasingly willing to pay more for top-tier formats. IMAX is positioning itself to capture that demand before it peaks.
What IMAX With Laser Actually Means for Moviegoers
IMAX with Laser is the company's newest and most powerful projection system. It delivers sharper images, deeper contrast, and a wider color range than older IMAX setups. The system uses dual 4K laser projectors to fill screens that can be up to 1.43:1 aspect ratio — significantly taller than a standard cinema screen.
For viewers, the upgrade means a noticeably better picture and sound experience. For IMAX, it means every screen in Vietnam will carry its premium brand standard — a key selling point to both studios and audiences.
CGV and IMAX: A Partnership Expanding Across Asia
CGV is one of the largest cinema chains in Asia, with a major presence in South Korea, Vietnam, and several other markets. Its ongoing partnership with IMAX reflects a broader trend of premium large-format screens replacing standard multiplexes across the region, according to UK Yahoo Finance.
The Vietnam upgrade agreement extends a relationship that has already put IMAX screens in CGV locations across the country. With all eight Vietnam screens soon running on Laser, CGV and IMAX are betting that premium formats will keep drawing audiences away from streaming services and back into theaters.
Upgrades Start in 2027 With Full Network Rollout Ahead
The three theater upgrades are scheduled to begin in 2027, per Yahoo Finance. No completion date has been announced yet, but once finished, the full CGV-IMAX Vietnam network will operate on the Laser platform. That would make Vietnam one of the few markets in Southeast Asia with a fully Laser-equipped IMAX circuit.
IMAX has not disclosed the financial terms of the deal. The company trades on the NYSE under the ticker IMAX. This agreement adds to a string of recent partnership expansions across Asia, as the company pushes to grow its global footprint beyond North America.
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