Forevermark India Growth

Forevermark Plants Its Flag in Kolkata's Luxury Scene

The new South City Mall boutique is designed as a curated luxury environment. Shoppers can browse Forevermark's signature natural diamond jewellery collections inside a personalised, boutique-style setting Yahoo Finance. Kolkata is known as one of India's most discerning consumer markets, making it a key target for premium jewellery brands looking to grow beyond metro strongholds like Mumbai and Delhi.

The store opening is part of a broader push to deepen Forevermark's retail presence across India. The brand now operates 10 stores nationwide, with the Kolkata location its newest and most eastward outpost Yahoo Finance.

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MD Calls the Expansion a Significant Brand Milestone

Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark India, said the opening "marks a significant milestone for the brand" as it expands its retail footprint and serves a growing base of discerning consumers Yahoo Finance. His comments signal that the brand sees East India not as a secondary market, but as a core part of its next growth phase.

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The Moment Plan Makes Luxury Diamonds More Accessible

The Kolkata store also introduces The Moment Plan, a savings programme built for buyers who want to stretch their purchase over time. Customers pay in 10 monthly instalments. Forevermark then contributes the 11th instalment itself Yahoo Finance. In effect, shoppers get roughly a 9% discount by spreading out payments.

The programme is a notable move in a market where large jewellery purchases are often tied to weddings and festivals. Offering a structured savings plan could attract younger buyers who want certified natural diamonds but prefer to budget carefully rather than pay upfront.

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De Beers Brand Bets on India's Growing Diamond Appetite

Forevermark is one of De Beers Group's core retail brands, known for selling only natural diamonds that meet strict cut, clarity, and origin standards. India is one of the world's fastest-growing markets for certified diamond jewellery. The 10-store milestone shows the brand is moving from a niche presence to a mainstream luxury contender Yahoo Finance.

With stores now spread across multiple Indian regions, Forevermark is positioning itself to compete directly with established Indian jewellery chains. The Kolkata launch suggests East India, long underserved by international luxury brands, is now firmly on the expansion map.

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