Combatting Deepfake Fraud
SentientX Releases Identity Bank as Deepfake Fraud and AI Threats Surge
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Gartner found that 62% of 302 surveyed security leaders had experienced at least one deepfake-related incident in the previous 12 months. Deloitte projects that generative-AI-enabled fraud losses in the United States could reach $40 billion by 2027, compared with $12.3 billion in 2023.
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A prominent example cited is the Arup fraud, in which employees at the engineering firm’s Hong Kong office transferred $25.6 million after participating in a video call where the other attendees were deepfakes. Resemble AI also recorded more than 2,000 verified deepfake incidents in the third quarter of 2025, with YouTube accounting for about 30% of them.
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The access-control guidance says permissions should be assigned to narrowly defined capabilities rather than broad roles: a service that can read data should not automatically be allowed to write it, and a deployment process should not necessarily be able to modify training data. This approach is especially important because automated jobs, services, devices and pipelines can outnumber human users by orders of magnitude.
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Identity Guard with Watson combines credit-bureau alerts, dark-web monitoring and transaction analysis with identity-restoration support; users can also link bank and credit-card accounts so the system can issue real-time alerts about unauthorized transactions. The service’s use of Social Security numbers, addresses and credit histories may nevertheless concern privacy-sensitive customers.
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The identity-theft workshop is a one-hour online Zoom session focused both on prevention and on steps to take after an identity has already been stolen. Preregistration is required, and participants are encouraged—but not required—to have a microphone and webcam.
Identity theft is evolving beyond stolen passwords and credit-card numbers. Deepfake videos, cloned voices, and unauthorized use of people's likenesses are now major threats. SentientX just launched its Human Identity Bank, a system designed to let people record their authentic identity, control who can use their voice and image, and catch unauthorized copies. DevOps reports that non-human identities—like software accounts and automated services—have become the leading attack path into companies, making the problem even bigger.
The numbers show how urgent this is. Gartner found that 62% of security leaders experienced at least one deepfake incident in the past year. Deloitte projects AI-enabled fraud losses in the U.S. could hit $40 billion by 2027, up from $12.3 billion in 2023. One stark example: employees at engineering firm Arup transferred $25.6 million after a video call with what turned out to be deepfake attendees.
Deepfake Incidents Are Spiking Across Platforms
Deepfake fraud is no longer rare or theoretical. Resemble AI recorded more than 2,000 verified deepfake incidents in the third quarter of 2025. YouTube hosted about 30% of those incidents. Public figures and content creators face the highest risk of impersonation scams, where attackers copy their voices or faces to trick fans or business partners.
How SentientX's Identity Bank Works
SentientX's platform gives people a digital vault for their identity. Users can record authentic versions of their voice, likeness, and video. The system tracks who has permission to use these assets and monitors the internet for unauthorized copies. It also enforces ownership—letting people prove they created something and take action if someone else claims it. Business Insider notes the platform combines authenticity records with consent management and misuse detection.
Tighter Access Control Limits What Services Can Do
Experts say companies need to rethink how they grant permissions. Instead of broad job-based roles, assign narrow, specific capabilities. A service that reads data shouldn't automatically write it. A deployment tool shouldn't modify training data. This matters because automated services, devices, and software often outnumber human users by huge margins—making them lucrative targets for attackers seeking backdoor access.
Consumer Tools Can Monitor Identity Theft
Identity Guard with Watson combines credit alerts, dark-web scanning, and transaction analysis. Users can link bank and credit-card accounts for real-time alerts on unauthorized charges. The trade-off: the service needs access to Social Security numbers, addresses, and credit histories—data that privacy-conscious customers may hesitate to share. Michigan State University also offers a free one-hour online workshop on identity-theft prevention and recovery, held via Zoom, for people who want personalized guidance.
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