ACCO Expands Tech Peripherals
ACCO Brands Acquires European Tech Company Trust for $57 Million, Expanding Peripherals
Key Points
Trust is a Netherlands-based, founded in 1983, with an asset-light outsourced manufacturing model and broad distribution across Europe and Latin America, spanning PC peripherals, gaming gear, smart home and mobile accessories.
The acquisition brings a well-established brand with an asset-light manufacturing model that complements ACCO's Kensington, PowerA and EPOS lines, expanding the overarching tech-peripherals portfolio.
Purchase price reports vary: some outlets cite roughly $57 million, while Grafa notes the purchase price was not disclosed in their reporting.
The deal follows ACCO's prior acquisition of EPOS in December 2025 for $11.7 million, which added about $80 million in annual revenue and signals a continued pivot toward higher-growth technology accessories.
ACCO Brands has agreed to buy Trust, a Netherlands-based computer and gaming accessories company, for about $57 million, according to TipRanks and TradingView. The deal adds roughly $100 million in annual revenue and pushes ACCO's total tech-peripherals business to about $500 million in yearly sales.
Trust, founded in 1983, sells PC peripherals, gaming gear, smart home devices, and mobile accessories across Europe and Latin America. ACCO plans to close the deal in late Q3 or early Q4 of this year, financing it through its revolving credit facility.
Trust Fills a Big Gap in ACCO's European Reach
Trust is owned by Egeria, a pan-European investment firm, according to Investing.com. It uses an asset-light model, meaning it outsources manufacturing rather than running its own factories. That keeps costs low and the business flexible.
The brand slots in alongside ACCO's existing lines — Kensington, PowerA, and EPOS. Together, these brands cover a wide range of tech accessories. Trust brings a strong retail and online footprint in Europe and Latin America that ACCO did not previously have.
$57 Million Price Tag Comes With Built-In Cost Savings
ACCO is paying roughly $57 million for a business that generates about $100 million in annual revenue, according to TradingView. That is a low price-to-sales ratio, suggesting ACCO sees room to grow the brand rather than just buying revenue.
The company expects to cut $5 to $8 million in costs within 18 months by combining operations. ACCO also projects modest adjusted earnings-per-share growth in year one. Grafa noted that the purchase price was not disclosed in its own reporting, though most outlets cite the $57 million figure.
ACCO's Second Big Tech Deal in Just Months
This is not ACCO's first recent move into tech accessories. In December 2025, the company bought EPOS for $11.7 million. That deal added about $80 million in annual revenue. The Trust acquisition follows the same playbook — buy an established brand cheaply and fold it into a growing portfolio.
The back-to-back deals show a clear strategic shift. ACCO is moving away from its traditional office products business and toward higher-growth tech peripherals. Both acquisitions together add roughly $180 million in annual revenue for a combined outlay of under $70 million.
Analysts Split on Whether the Stock Is Worth Buying
Wall Street's view on ACCO is mixed. One analyst rates the stock a Buy with a $6 price target. But Spark, ACCO's AI-powered analyst tool, rates the stock Neutral. It points to high debt levels and uneven revenue as reasons to stay cautious.
The Trust deal is financed through ACCO's revolving credit facility, which adds to the company's existing debt load. Investors will be watching whether the $5 to $8 million in promised cost savings arrive on schedule and whether Trust's revenue holds steady after the ownership change.
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