LeBron's Golf & Lifestyle Channel
LeBron James Launches New YouTube Channel Mixing Golf, Lifestyle, and Cavaliers Reunion
Key Points
The debut episode features a 3-on-3 scramble at Castle Stuart Golf Links in Cabot Highlands, Scotland, with LeBron James along with Cavaliers teammates J.R. Smith, Tristan Thompson, Richard Jefferson, Channing Frye and Kevin Love.
The channel description emphasizes not only golf but also local food, wine, and laughs, signaling a broader lifestyle angle. It says, 'Follow along as LeBron brings his friends and fans along for the journey as golf takes him to some of the world’s greatest courses' and 'Come for the game, stay for the great local food, wine, and a whole lot of laughs along the way.'
New episodes are planned to be released monthly on Saturdays, according to THR reports.
Kyrie Irving was invited to join the Cavaliers reunion for the Scotland trip but didn’t participate; Timofey Mozgov reportedly would have liked to join but wasn’t invited, while Iman Shumpert and Matthew Dellavedova later joined in Saint-Tropez.
James and his business partner Maverick Carter are reportedly nearing an ESPN behind-the-scenes documentary deal, described as similar in scope to Michael Jordan's The Last Dance.
LeBron James has launched a YouTube golf channel, dropping his debut episode with a bang — a 3-on-3 scramble at Castle Stuart Golf Links in Cabot Highlands, Scotland, with five of his 2016 NBA championship teammates, according to CBS Sports and Golf Week. The channel, simply named 'LeBronJames,' promises monthly episodes mixing elite golf courses with local food, wine, and behind-the-scenes moments.
The 41-year-old — now signed with the Philadelphia 76ers on a two-year deal — is turning his love of golf into a full media venture. NY Post reports the channel description reads: 'Come for the game, stay for the great local food, wine, and a whole lot of laughs along the way.'
Cavaliers Reunion in Scotland Opens the Channel
The debut episode brings back the core of Cleveland's historic 2016 title team. J.R. Smith, Tristan Thompson, Richard Jefferson, Channing Frye, and Kevin Love all joined James at Castle Stuart Golf Links, according to CBS Sports. The group played a scramble format — where teammates share the best shot each round — making it friendly even for casual viewers.
Not everyone made the trip. Essentially Sports notes that Kyrie Irving was invited but did not participate. Timofey Mozgov reportedly wanted to join but was not invited. Iman Shumpert and Matthew Dellavedova did eventually link up with the group — just in Saint-Tropez, not Scotland.
Golf Channel Is Part of a Much Bigger Media Push
The YouTube launch is not a one-off project. James and his business partner Maverick Carter are reportedly close to signing a behind-the-scenes documentary deal with ESPN, according to Golf Week. The deal is described as similar in scope to Michael Jordan's 'The Last Dance' — the 2020 docuseries that drew millions of viewers worldwide.
James already hosts the 'Mind the Game' podcast, where he breaks down basketball strategy. The golf channel adds a lifestyle layer to his media portfolio. New episodes are set to drop monthly on Saturdays, according to NY Post.
James Wants Golf to Reach Inner-City Youth
The channel carries a message beyond entertainment. Essentially Sports reports that James has spoken about making golf more accessible, especially for young people from inner cities who rarely get exposure to the sport. He wants the channel to show fans that golf is a game anyone can take up and enjoy.
The format — world-class courses, local dining, and laughs with friends — is designed to make golf feel welcoming rather than elite. It reflects the same approach James has taken with his broader brand: using his platform to open doors for communities that have historically been left out.
On-Court Career Runs Alongside Off-Court Empire
James is not slowing down on the basketball court either. His two-year deal with the Philadelphia 76ers keeps him in the NBA at age 41. He is the league's all-time leading scorer and continues to play at an elite level, according to Essentially Sports.
The dual track — active NBA player and expanding media mogul — sets James apart. The golf channel, the ESPN documentary, and the Mind the Game podcast together form a media operation built to last well beyond his playing days. Fans now have a front-row seat to all of it, one Saturday a month.
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