DAZN Expands Commercial Reach
DAZN Acquires EverPass Media to Expand U.S. Commercial Sports Footprint
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Key Points
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EverPass’s rights portfolio extends far beyond NFL Sunday Ticket, including English Premier League, UEFA Champions League, MLB, NBA, WNBA, NWSL, NASCAR, PGA TOUR, MLS, Formula 1, and college football/basketball, with distribution partnerships to Peacock, Netflix, Paramount, Apple, YES Network and Chicago Sports Network.
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A July 2026 deal between EverPass and DirecTV will distribute NFL Sunday Ticket via satellite and streaming, broadening commercial-venue access to the package.
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DAZN’s U.S. expansion momentum includes exclusive streaming deals with MSG and NBA franchises Minnesota Timberwolves and Indiana Pacers, underscoring the growth of its consumer-aspect strategy alongside EverPass.
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EverPass was founded in 2023 by RedBird Capital Partners and 32 Equity; post-acquisition, RedBird, 32 Equity and TKO Group Holdings will become minority shareholders in DAZN, with EverPass rebranding to DAZN for Business and Alex Kaplan continuing as CEO.
DAZN, the London-based sports streaming giant, is acquiring EverPass Media to expand its foothold in the U.S. commercial sports market. Front Office Sports reports the deal brings DAZN exclusive rights to distribute NFL Sunday Ticket to bars, hotels, and other venues — a major prize in the competitive live-sports landscape. EverPass will be rebranded as DAZN for Business under the leadership of existing CEO Alex Kaplan.
The acquisition signals DAZN's aggressive push beyond consumer streaming into the lucrative commercial-venue sector. Yahoo Sports notes the move is part of the company's larger effort to deepen its U.S. presence, building on recent exclusive deals with NBA franchises and other leagues. RedBird Capital Partners, 32 Equity, and TKO Group Holdings — EverPass's founders — will become minority shareholders in DAZN.
A Powerhouse Portfolio Beyond Sunday Ticket
EverPass holds far more than just NFL commercial rights. Barrett Media reports the distributor provides venues access to the English Premier League, UEFA Champions League, NBA, MLB, and WNBA. The portfolio also includes NASCAR, PGA Tour, MLS, Formula 1, and college sports. Deals with streaming giants Peacock, Netflix, Paramount, and Apple amplify the reach.
The combination gives DAZN leverage across multiple sports verticals. Boxing247 notes that EverPass launched just in 2023 but quickly became the go-to distributor for premium live content in commercial settings. The rapid growth shows venue operators' hunger for consolidated, easy-to-manage sports packages.
DAZN's U.S. Expansion Gains Real Momentum
This deal caps months of aggressive U.S. growth for DAZN. The company recently signed exclusive streaming deals with MSG Networks and NBA teams including the Minnesota Timberwolves and Indiana Pacers. The Hollywood Reporter frames the EverPass acquisition as DAZN's biggest push into America's commercial sports market yet.
By combining consumer-facing NBA deals with commercial-venue rights, DAZN now controls both sides of the live-sports ecosystem. No deal terms were publicly disclosed, but the strategic fit is clear: venues get a single, trusted source for premium content. Customers face no interruption during the transition to DAZN for Business.
Sunday Ticket Gets a Second Distribution Channel
A July 2026 deal between EverPass and DirecTV will distribute NFL Sunday Ticket through both satellite and streaming platforms. This dual-channel approach broadens commercial access to the package beyond traditional cable, letting more bars and hotels carry the premium package.
For venue operators, the choice matters. Yahoo Sports emphasizes that DAZN for Business now offers them a unified platform to license multiple sports properties. The rebranding removes friction and positions DAZN as the all-in-one sports distributor for commercial establishments.
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